Sterling Schuyler

Chief Executive Officer

2022

I started Added Value Agency because my work as a writer for fund managers expanded. I continue to write articles, reports, web copy, press releases, and more for emerging fund managers, but now with an expanded team.

Community Organizer

2023

After working as an editor on the 2021 and 2022 print issues of Des Femmes magazine, I took on the responsibility of organizing community events (such as our IRL meetup in Paris) and content (like our newsletter).

Rotterdam chapter lead

2022

I organize monthly meetups in Rotterdam on behalf of CryptoCanal, as well as volunteer for the annual ETHDam conference.

Content and Copy Writer

2018

I write content for emerging fund managers, which can include newsletters, blogs, investment memos, cold email outreach, annual reports, podcast show notes, and press releases. Previously I worked with a variety of businesses to build engagement around their brands, primarily through copy writing. This included articles, social media posts, email newsletters, and other forms of content creation. I also designed marketing campaigns for one-time events and promotions, as well as long-term strategies for brand development.

Venture Scout

2021 - 2023

Finding brilliant yet historically overlooked founders who need seed funding in the UK.

Relocation to Netherlands

2018 - 2018

Marketing Specialist

2016 - 2018

The United States Army Garrison in Grafenwoehr provides recreational and welfare programming to soldiers and their families, retirees, and Department of Defense civilians. Its goal is to achieve a sense of balance and well-being to those serving the United States abroad. Marketed to a fixed consumer base of 35,000 community members. Focused largely on account management and client relations by maintaining their visual identities, developing new social media marketing strategies, and collecting data regarding successful (and unsuccessful) programming.

Graphic Designer

2016 - 2016

For over 10 years, Dos Diablos Design has established brand identities and created promotional materials for various clients. Dos Diablos Design is independently owned and operated. Communicated with the owner regularly to discuss upcoming group projects, as well as my own assignments. Designed variety of materials for clients, such as floor plans, business proposals, and logos.

Relocation to Germany

2015 - 2015

Domestic Sales Account Manager

2014 - 2015

Blabla Kids creates eco-friendly handmade children's products in Peru, including dolls, blankets, rattles, pillows, and crib sheets. Fair trade and sustainability are central to the company's philosophy. In addition to opening new accounts and maintaining all existing domestic accounts, analyzed sales and trends in order to predict future sales and recommended product development accordingly. Also attended trade fairs to recruit new clients, promote new products, and network with other brands. Additionally, worked with third party sales representatives to establish a greater market reach. and monitored local market saturation of product to evaluate territory optimization and ROI.