sg

stu griffiths

Product Designer

San Francisco Bay Area

Work Experience

2023

  • Design Lead

    2023

    Founding Designer

  • Freelance Product Designer

    2017

    Independent design studio collaborating with companies big and small, cultural and commercial. I also allocate time for self-initiated projects from time to time. Services include: Art Direction, Brand Strategy, Campaigns, Design Systems, Editorial Design, Exhibition Design, Film & Motion Graphics, Graphic Design, Human Interface Design, Interaction Design, Interiors & Architecture, Print, Systems Design, User Experience, Wayfinding

2018 - 2023

  • Designer in Residence · Product Design Lead

    2018 - 2023

    Design lead in scaling top Silicon Valley venture capital firm’s brand & software suite. NFX is a pre-seed & seed venture capital firm ($1.1B AUM) based in San Francisco, CA. * Founding Designer; Lead for Product, Interface, Brand Design * 
Led design on 6 fully-featured software apps 0→1, 1→n resulting in hundreds of thousands of MAU across the NFX product suite. (Signal, BriefLink, NFX.com, 
VC Match, and proprietary internal tools) * Responsible for modeling, shipping, and evolving core products and software experiences
 * Grew NFX to a top 5 trafficked VC brand — 
attracting 3.6 million visitors from Q3 2021 – Q3 2022 * 
Grew mailing list to 200,000+ weekly active readers

2017 - 2017

  • Product Design Consultant

    2017 - 2017

    Product designer on the growth team for influential K-8 child education app used globally by millions daily. * Shipped designs impacted core mechanics, flows, & views across ClassDojo’s entire suite of apps; from iOS, to Android, to Web platforms. * Led redesign of mobile (iOS, Android) onboarding & auth experiences, resulting in a +12% activation rate

2014 - 2017

  • Product Designer

    2014 - 2017

    * Founding team, Y Combinator Summer 14. * End to End, 0 to 1 Product (and Company) building. * Designed and developed core products. * Componentized React.js architecture. * Lead on highly performant, responsive, and reusable SCSS framework. Outcomes/KPI's: * 104M square feet (↑8x), 
 * >$2.5M Annual Gross Merchandise Volume (↑19x), * $256K Annual Recurring Revenue (↑38x). Technologies: React.js, SCSS, Rails, HTML.

  • Product Designer

    2013 - 2014

    * First Product Designer. Grew to team of 5. * Lead on 0→1 Product Design and Design systems. * Led (GV-modeled) Design Sprints. Built prototypes. * Drove roadmap objectives from: Research→Ideation→User Testing→ Documentation→Front-end development.

2012 - 2013

  • Independent Research

    2012 - 2013

    Studied the principles of digital product design. Developed a stronger foundational understanding for interface, systems and human computer interaction design. Applied design methodology learnings to case-study critiques of new and existing products. Learned fundamentals of HTML, CSS, and Javascript.

2010 - 2012

  • Senior Sales Associate

    2010 - 2012

    Promoted after 8 months. Managed team of 10 associates. Accountable for team's sales performance, coaching, and motivation. Championed redesign in organization workflow, saving Sales Dept. ~$19,000/mo. in labor costs. Lead prospect in the acquisition of 74 clients; $61,000 increase in ARR. Lead in pioneering developing markets in Australia, New Zealand and United Kingdom. Prospecting, cold calling, business model analysis, product marketing, account management; new hire screening, new hire sales training/mentorship

  • Intern

    2011 - 2011

    - Pre-press quality control for national publications (WSJ, Vanity Fair, GQ, etc.) - Shadowed Sales Reps on pitches to Art Directors - Design documentation; assuring correct assets are embedded, transferred, and archived along the production process - Creative lead for the Salesforce Dreamforce Campaign ($40,000 budget)

  • Intern

    2009 - 2009

    Production Designer, Pre-Press → Post-Press. Quality Control. Account Management.