Sumito Ahuja

VP, Revenue Strategy & Operations

2024

Advisor

2021

MATR Ventures invests in undervalued deep tech companies, with special attention to connecting multicultural and women founders with investors looking for alpha and impact in untapped markets. As a part of the PowerUp Network, I advise portfolio companies within the fund across a variety of Tech industries (including, but not limited to, Digital, E-commerce, FinTech, and AI)

Investor

2021

Global Head of Revenue Strategy & Operations

2021 - 2023

Led Fandom's Global Strategy & Operations team covering Revenue Analytics, Systems & Tooling, and Revenue Operations. Owned the creation and roll out of processes that enhance Fandom's relationship with clients while executing initiatives that increase Fandom's overall position in the marketplace. • Reported to the CEO and CRO while working with the broader C-suite to drive cross-functional strategic initiatives that accelerate revenue growth for the ads business • Advised Fandom's product roadmap including build, buy, ally analyses to support investment theses and forecasted growth goals to further our Board narrative • Built Fandom's Global Revenue Strategy & Operations function and 3-year plan towards revenue efficiency, sustained growth durability, and forward-looking revenue acceleration • Informed M&A pipeline and due diligence goals to meet the Board’s financial and strategic objectives • Invested in company's CRM and third-party vendor ecosystem while articulating a roadmap for enhanced dimensional analysis, reduced data latency, increased automation and seamless KPI tracking • Streamlined service level guarantees for pre and post sales process for direct partners while working across Marketing, Finance, Sales and Product to ensure seamless campaign execution, full delivery and adherence to client KPIs

Head of Industry, Global Revenue Strategy & Operations

2020 - 2021

Led the business across multiple verticals in the US, which amounts to over half of the region's revenue. My team's scope includes working cross-functionally across Twitter's consumer, business, legal and product teams to accelerate sales growth, revamp organizational structures to enhance operational efficiency, and drive multi-year projects focused on implementation, scaling, and training of new tools and processes.

US Sector Lead, Global Revenue Strategy & Operations

2018 - 2020

Led business critical strategic projects including those focused on revenue and sales growth, revamping organizational structure to improve productivity and operational efficiency, and projects focused on implementation, scaling, and training of new tools and processes. • Led operational teams supporting CPG, Alcohol/Dining, QSR, Healthcare and Pharma verticals • Managed a team and new team member training • Owned weekly reporting and forecast data including analysis of sales pipeline, lead time, win rates, churn, etc. • Drove the development of product strategy and vision supported by internal and external analysis for internal sales tools while managing trade-offs among user experience and performance • Developed detailed, crisp business requirements , user stories, and product specifications • Resolved strategic issues to meet team’s financial, and technical goals • Consulted on product design reviews and infrastructure enhancements for our primary CRM platforms like Salesforce and third party data vendors • Utilized Salesforce, Tableau, SQL, Excel and other data tooling to build business models, analytical frameworks, and sales tools to solve business challenges • Worked cross-functionally with over 9 departments to provide insights that drives sales productivity while leading any change management roll outs for new tools and process changes related to system implementations • Partnered closely with Finance to set quota assignments, goals and growth forecasts for quarterly and annual planning • Led improvements and innovative new business strategies to increase the number of closed deals and client meetings with Sellers, Managing Directors, Regional VPs, and HR • Executed deep-dive root cause analyses for Quarterly and Annual Business Reviews • Owned the on-boarding of new sales directors

Senior Manager, Global Marketing Strategy & Operations

2016 - 2018

Worked directly with the CMO, VP of Operations, Chief HR Officer, and VP of Research to lead execution of quarterly planning cycles, tools and reporting metrics in conjunction with cross-functional partners (including, but not limited to, FP&A, Legal, Sourcing, Global Sales, Product, Brand & Creative Studio, and Research). • Exec-Staff Partnership: Managed task forces across key stakeholders in Sales, Marketing, Operations, and Product on major B2B/B2C global priorities, while leading standardization and accountability of yearly planning and goal-planning • Leadership & Management: Built Twitter's Marketing & Comms Strategy & Ops team while mentoring and leading on-boarding of new talent • Analysis: Drove strategic investment initiatives (via headcount and budget) across Twitter's global B2B marketing and research teams • Automation & Efficiency: Led improvements in Twitter-wide system platforms, processes, and metrics for enhanced cross-system integration of data for improved multi-touch revenue attribution and ROI • Strategy: Owned the global B2B2C planning processes for geographic prioritization and investments to enable growth, which includes resourcing, budgeting, support models, and org design

Manager, Regional Strategy & Operations

2016 - 2016

• Built an interactive virtual library of talking and client proof points for a 500+ global sales org to address top client objections • Developed analytical frameworks and dashboards to uncover insights for strategic investment recommendations to senior leadership • Mapped operational processes to improve efficiencies and scale globally involving procurement, budgeting, and resourcing for quarterly goals

Founder & Editor-In-Chief, Product Design Blog

2014 - 2016

Built a news and information hub with future applications towards angel investing via trade shows. Acquired 10,000 tumblr followers, a 600% growth across 2014-2017 with daily viewer acquisition on Twitter and Facebook. http://baked-design.tumblr.com

Senior Associate, Corporate Development

2013 - 2016

Executing acquisition strategies, due diligence efforts, and pre-close implementation requirements in alignment towards KPMG's key priority inorganic and organic growth objectives.

Associate, Corporate Development

2011 - 2013

Built and presented acquisition business cases in coordination with market landscape efforts to identify and prioritize potential targets. Continued to assist the Innovation team's business stakeholders in vetting new growth objectives, while highlighting the investment activities of major competitors.

Project Management Associate, Strategy & Planning (Leadership Development Program)

2009 - 2011

Spearheaded the redesign of several structured reporting tools and performance management processes for the branch's 200+ associates across two departments. Supervised 20 associates on a workflow efficiency project to assess resource planning requirements, saving over $40k+ annually.

Customer Success Representative, Strategy & Planning (Leadership Development Program)

2009 - 2009

Ensuring adherence to SLAs ~120 customer service phone calls per day executing trades, resolving transactions, and addressing client Q&As.

Risk & Quantitative Analyst, Strategic Portfolio Management

2008 - 2008

Evaluated potential hybrid benchmarks to be used in evaluating specific trade strategies. Researched the volatility-related risk for multiple portfolios. Built a custom trade summary report outlining spreads and volatilities of major CUSIPS.

Analyst, Strategic Sourcing & Operations

2007 - 2007

Developed the playbook for evaluating RFP responses based on business requirements to select a preferred supplier for $21+M software and infrastructure development contracts.