Sybil Grieb

SVP Brand Partnerships

2022

Whalar is an award winning creator marketing agency. (AdWeek + AdAge Social Media/ Creator Agency of the Year, Cannes Lions, and many more.) Official partner of TikTok, Instagram, Facebook, YouTube, Snapchat, and LinkedIn. Partner with us on our mission to Liberate the Creative Voice! Responsible for running an integrated team including strategy, client services, media solutions, measurement and analytics. Clients include: Waymo, Spotify, Microsoft, Mozilla, EA, Discord, and many more.

Principal

2020

CEO

2019 - 2022

100Hats is a boutique digital marketing agency focused on brand strategy, business development, creator marketing, and social media. Leveraging our extensive relationships and expertise across multiple industries, we build and execute scalable solutions to drive brand growth. Known for our unique ability to dive into research, craft unique strategy, and move quickly, we are loved by clients looking to launch new brands, products, or up-level their digital marketing.

SVP, Head of Influencer Marketing

2017 - 2019

Edelman is the largest privately owned communications marketing firm in the world. Responsible for managing influencer teams across all US offices and partnering across departments to create top quality integrated influencer campaigns for our clients. Streamlined processes, expanded offerings, up-leveled capabilities and increased influencer team revenue, delivering 133% over goal in year one. Clients include: Starbucks, Samsung, Barilla, Microsoft, PayPal, Volcom, HP and many more.

Head of Digital Influencer and Brand Integrations

2015 - 2017

WME is the largest talent agency in the world. Responsible for creating engaging custom strategies for brand campaigns leveraging top talent, traditional talent and events. Giving talent opportunities to expand their productions, audiences high quality entertaining content, and brands access to a huge, targeted fan base.

Head of Digital Advertising Sales

2013 - 2015

Including Crunchyroll, Cloud9, Team SoloMid, MobaFire Network, and Soompi TV Crunchyroll simulcasts the top shows from the largest studios in Japan to over 10MM Uniques Management Responsibilities: • Monetization of over 85MM Video Ad Views monthly across all platforms: web, mobile, Chromecast, Roku, connected TV’s and game consoles • Implemented processes to increase efficiency as well as expand client offerings to include custom campaigns and influencer integrations • Created all media kits, rate cards, client reports, and investor month end reports Individual Contributor Achievements: • Increased Direct Sales Revenue over 140% from 2013 to 2014 as sole Direct Sales Rep • Delivered 139% of quota in 2014 • Designed, optimized and delivered top performing ad campaigns and created unique integrations across TV, digital, in-game, live events, live streaming, social media, influencer and custom contest. Clients include: Blizzard, Capcom, Square Enix, Bandai Namco, Nexon, SEGA, Ubisoft, WB, Toyota

VP of Digital Advertising Sales & Ad Operations

2012 - 2013

Xfire is an international platform connecting over 20MM gamers globally, across all the games they play via the Xfire Chat Client and Xfire.com • Responsible for all Digital Ad Sales monetization, strategy and projections • Migrated Ad Sales in-house, negotiated ad server, network partnerships and direct campaigns • Trained and managed Xfire’s Ad Sales and Ad Operations team of three • Increased Xfire’s Chat Client Ad Revenue 500% in the first six weeks of employment

Head of Business Development, Ad Sales & Ad Operations

2005 - 2010

The largest MMO Game content network in the world – then receiving over 600MM pageviews per month, with over 16MM monthly unique users • Direct contributor responsible for monetization via online advertising and custom partnerships • Built and managed both ZAM’s Ad Sales team and Ad Operations team • Responsible for monthly CEO and quarterly investor presentations (Goldman Sachs) reporting on revenue, trending, strategy and suggested direction Achievements: • Increased advertising revenue by over 400% in the first five months and steadily years after • Top sales executive monthly for over three years • Developed and negotiated partnerships with clients such as Dell/ Alienware, Microsoft Xbox, Sony Online Entertainment, Activision l Blizzard, NCSoft, Electronic Arts, and more