Tatiana Mulry

Client Executive

2022

Co-Founder

2021 - 2023

Co-Director FoundersBoost LA

2019 - 2022

- Run a competitive selection process in the Spring and Fall to admit startups to our 6-week, mentor-driven program. - Recruit sponsors, mentors and investors to participate in the program. - Work with the founders 1:1 on their business plans and pitches. - Co-host Demo Day! #EmbarcLA When internships were cancelled due to COVID-19, we stepped up to develop and deliver this LA Mayor Entrepreneurship Program for underserved youth in collaboration with the Los Angeles Area Chamber of Commerce, and Los Angeles Center for Innovation & Technology (Bixel Exchange). Over 110 youth enrolled within 24 hours, 27 diverse speakers shared exciting career paths in technology and finance, and several aspiring entrepreneurs pitched their business ideas to the mayor and got his feedback.

Adjunct Professor - Mobile Software Product Design (UI, UX, Business Planning)

2013 - 2022

Teach principles of user experience and user interface design including the development of business cases, user personas, use cases, branding, investor presentations, and prototypes. My students have gone on to work at Amazon, GOAT, Honk, J&J, and more.

Senior Consultant

2010 - 2022

Software product and digital marketing consultancy for startups, developing business plans, investment decks, product vision, product roadmap, competitive positioning, brand development, go-to-market strategies, user research, requirements gathering, wireframes, prototypes, user experience design (UX), user interface design (UI), digital advertising, email, text and push notification nurture sequences, supporting clients from concept to launch to growth stage. Specialties include FinTech, EdTech, AdTech and Location applications. Mentor for FoundersBoost LA, TechStars, Startup Weekend, 1 Million Cups, Startup Grind Santa Clarita, CalArts, UCLA, Pepperdine, and CSUN. Consulted on digital strategy, marketing, project management, consumer research and product leadership for businesses including Angel/Venture funded startups in FinTech and other industries. • Developed strategic communications including investor presentations, eCommerce and Membership websites, iOS apps, email sequences, social media posts, and sales materials. • Grew users for a FinTech client by 10x in a year by improving paid and organic digital marketing. • Sourced and managed teams of designers, developers, marketers. • Earned awards from AT&T, Microsoft, Stay Classy and Computer World for a mobile app project.

Instructor

2021 - 2022

Designed a curriculum, wrote scripts and performed 90 videos in a specialization on Coursera. Guest lectured and mentored in an entrepreneurship course.

VP Client Service/Engagement Planning

2008 - 2010

Designed and implemented successful lead generation mobile strategies and integrated digital marketing campaigns for JCPenney, AT&T, State Farm, Nintendo, Kimberly-Clark/Huggies, Chili's, Chick-fil-A, GameStop, Frito-Lay/Doritos, Oberto Sausage Company, Nokia, RIM/Madonna, LG, US Air Force, the NY Yankees, Dallas Cowboys, San Diego Chargers, San Francisco Giants, San Antonio Spurs and many other professional and college sports teams.

Senior Vice President

2007 - 2008

Lead product development efforts, business development to mobile operators, colleges and optimization of the direct-to-consumer enrollment processes. Increased customer conversion rates from 2%-18% in 6 months for a Venture-funded B2C and B2B2C startup. Managed product releases using agile methodology, pivoting frequently.

Vice President

1997 - 2007

Promoted from Manager to Vice President, I managed several global, cross-functional enterprise software product initiatives that yielded $40+ million in annual revenue including corporate CRM, executive dashboard, business intelligence platforms, predictive models and location-based services. • Served as a member of MasterCard’s Corporate Strategy team leading to IPO. • Named as inventor on 2 patents (predictive analytics & budget management software) • Managed a global cross-functional team and $2 million annual technology budget to build software platforms for secure contactless transactions (licensed by Apple, Google and Samsung), P2P payments, and the company’s first developer program. Managed global mobile strategy product development, global consumer research, vendor management and business development initiatives including the security infrastructure now used by Apple Pay and Google Pay. • Developed and launched business analytics SaaS product development efforts for banks to run hyper-targeted marketing campaigns, improve operations, reduce fraud, and drive transactions. • Lead a corporate initiative to develop and deploy custom CRM software, an executive dashboard, and global cardholder communication software. • Integrated systems and business processes post acquisition. • Excelled at technical writing including software requirements, system release documentation and rules for global franchise customers.

Research Associate

1996 - 1997

Conducted fundamental equity research on publicly traded securities across every market capitalization in the healthcare sector. Wrote company-specific initiations, recommendations, and quarterly reports, constructed, maintained proprietary financial models, presented industry and sub-sector overviews, interfaced regularly with C-Suite management at portfolio companies.