Thomas Hunt

Copy Supervisor

2022

Supervise unbranded, paid clinical disease awareness campaigns for Janssen and Edelman with Shannon Sharpe (prostate cancer) and DL Hughley (multiple myeloma) Proactively communicate with art partners, Creative Directors, and Account Executives to ensure on-time MLRC approval for 28 pieces including 2 Core Claims documents and 8 HCP videos, with occasional day-of Client changes Coordinate with agency-wide analytics teams to draft, iterate, and deploy omnichannel campaigns in targeted 4-week cycles (ie, Black History Month, Women's History Month) that ladder up to C-suite defined initiatives, growing reach among target-adjacent audiences by 62% Leverage DALL-E generated art to craft new business pitches for NYS-funded nutrition programs as an M/WBE marketing subcontractor, defending work in meetings with prospective Clients and netting a $200K exploratory contract

Senior Copywriter

2021 - 2023

Copywriter

2020 - 2021

Digital Copywriter

2019 - 2020

Write and revise 4 emails / day for our main brand under the direction of creative directors and SVPs, increasing YoY sales by 3% for a $1B+ fashion retailer, even during crucial holiday and NYFW sales cycles. Quadrupled social media ad engagement rate, and increased organic followers through refreshed captions and IG stories by 29% in 6 months, in concerted teamwork with digital designers and marketing analysts. Helped to manage sub-brand partnerships with Eva Mendes, Kate Hudson, and Gabrielle Union. Named pieces of clothing, drafted D2C messages from the celebrities, created ads, and pitched promotional branding concepts. Created dozens of dynamic, hyper-targeted email subject lines and web headlines a day, leveraging A/B testing, feedback from peers, and a mix of public & proprietary software to find the best one. Maintained an average “composite success score” of 104 A+ on a scale which normally tops at 100. Provided dynamically updated text for our main landing page, name brand-wide offline / online sales campaigns, and generated headlines and subcopy to support new capsule releases (i.e. Sweet Pea, linens, Valentine's Day, etc..)

Freelance Copywriter

2017 - 2019

Drove 4M+ views to Fashion360 during Spring & Fall NYFW2017, by writing over thirty 600 word articles in two-week stretches, to tight editorial specifications (www.fashion360mag.com). Oversaw marketing & media for specialty D2C beverage brand Desert Farms (www.desertfarms.com), creating commercials, content, and drafts of press pieces which appeared in Bloomberg, Cheddar, and CNN. A/B tested posts for Instagram and Facebook to drive more business to foreign-based artists with 100K+ followers (i.e. @brickthn). Generated, on average, a 14% increase in monthly revenue from American audiences. Storyboarded, revised, and executed viral social media content, boosting by 205x the number of organic impressions which a brand new media group (@lofiawe) made in one week. Increased sales 8% for omnichannel retailer iVANZi (www.ivanzi.com), by leading a cross-functional team for social, web, and advertising. Assisted the CEO and CFO with the spend optimization of our $300K / year ad budget. Wrote a series of SEO articles on cutting-edge electronics for The Burn-In (www.theburnin.com/author/christopher-siemer), receiving 40K views in one month and exceeding the KPIs which had been set by the editor-in-chief. Created the company name, logo, brand kit, pitch deck, video ads, and social messaging for Team Flashion, a tech-based consumer goods start-up with IP valued at $8M (www.teamflashion.com). Generated click-through engagement rate of 35% on B2B email campaigns for Retail Linx Collaborated with sales teams, graphic designers, marketing analysts, and key stakeholders on brand revamps for TAKEON Label, Vic’s Restaurant (www.vicsnewyork.com), and more.

Brand Manager

2016 - 2017

Initiated a travel blog series which increased direct to consumer sales of sunglasses by 55% over the course of four months. Represented our mission by networking and communicating with attendees and media relations at major events, like the Yeezy launch at Pier 59 or Tumblr’s 10th Anniversary Birthday. Created a cohesive narrative of “eclectic cosmopolitanism” to showcase brand identity across web and social media while valuably, visibly differentiating Dharma Co. for its core demographic. Created award winning commercial to support product launch for sunglasses made from recycled ocean plastic, landing partnerships chef Michael Nischan’s Wholesome Wave project, Shadé Akanbi's Printed Pattern People, and Adrian Grenier's Lonely Whale Foundation Managed a daily series of MailChimp emails and fun FAQ style social posts, which averaged 28% engagement /11% click-through rates, in addition to week over week subscriber growth.

Architect Intern

2013 - 2014

Provided press & copy for a LEED-certified, Yale trained architect in his journey to further beautify his revitalized hometown.

Junior Intern - Office of Partnerships

2010 - 2010

Proofed reports which detailed the effect China had on Tanzania's efforts to complete Millennium Development Goals 6, 7, and 9.