Thomas Palm

Chief Marketing Officer

2024

iPoint is a leader in product compliance and sustainability solutions, helping companies assess & manage the environmental, social, and economic impacts of their products.

VP Brand

2022 - 2023

𝘜𝘯𝘪𝘤𝘰𝘳𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘱𝘭𝘢𝘤𝘦 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 (𝘣𝘢𝘤𝘬𝘦𝘥 𝘣𝘺 𝘍𝘰𝘳𝘦𝘳𝘶𝘯𝘯𝘦𝘳, 𝘊𝘢𝘱𝘪𝘵𝘢𝘭𝘎, & 𝘎𝘳𝘦𝘺𝘭𝘰𝘤𝘬) 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥𝘴 𝘰𝘧 𝘙𝘦𝘢𝘭 𝘌𝘹𝘱𝘦𝘳𝘵𝘴 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯𝘴 𝘷𝘪𝘢 𝘢 𝘱𝘳𝘰𝘱𝘳𝘪𝘦𝘵𝘢𝘳𝘺 𝘵𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘪𝘯 𝘖𝘶𝘵𝘥𝘰𝘰𝘳, 𝘏𝘰𝘮𝘦, 𝘉𝘢𝘣𝘺+𝘛𝘰𝘥𝘥𝘭𝘦𝘳. • Brought on from CapitalG and reporting directly to the CEO to help set the company up for sustainable growth by laying brand foundations to build user trust and reduce dependency on paid marketing. • Delivered a rebrand (incl. strategic foundations, design system, applications) that dramatically increased user experience while reducing product dev time. • Built out studio team to deliver creative needs for $XXM performance marketing machine and growth teams

Chief Marketing Officer

2019 - 2022

𝘊𝘢𝘱𝘪𝘵𝘢𝘭𝘎 𝘪𝘴 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘨𝘳𝘰𝘸𝘵𝘩 𝘧𝘶𝘯𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵𝘭𝘺 𝘰𝘯 𝘣𝘦𝘩𝘢𝘭𝘧 𝘰𝘧 𝘎𝘰𝘰𝘨𝘭𝘦 𝘸𝘪𝘵𝘩 𝘰𝘷𝘦𝘳 $4𝘉 𝘢𝘭𝘭𝘰𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 55 𝘴𝘤𝘢𝘭𝘦-𝘶𝘱𝘴 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩 25 𝘩𝘢𝘷𝘦 𝘦𝘹𝘪𝘵𝘦𝘥. 𝘈𝘴 𝘊𝘔𝘖 𝘐 𝘭𝘦𝘥 𝘢 𝘵𝘦𝘢𝘮 𝘰𝘧 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵𝘴 𝘢𝘯𝘥 𝘮𝘺 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘥: • Portfolio Advisory: Supported C-Levels in all aspects of marketing, incl. strategy, insights, product, growth, GTM (SEO/SEM/Social/PR) & brand, as well as effective team building and management. • Fund Marketing: Rebranded CapitalG and built out PR and content teams to get the valley’s ‘best- kept secret’ on the map. • Investment Support: Played a role in sourcing, GTM diligence, closing deals and served as a member on the weekly firm-wide investment committee.

Head of Consumer Marketing (Google Assistant), EMEA

2017 - 2019

Led a team responsible for launching & growing Google’s Voice Assistant in 15 EMEA markets. Successfully influenced global product roadmap with local user insights and ran a $XXM brand campaign ‘Make Google Do It’ in UK/DE/FR/IT achieving awareness & usage uplifts.

Senior Team Lead (Google Creative Lab), Global

2015 - 2018

𝘎𝘰𝘰𝘨𝘭𝘦 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘓𝘢𝘣 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘧𝘢𝘮𝘰𝘶𝘴 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘵𝘦𝘢𝘮 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘢𝘵 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘴𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 & 𝘵𝘦𝘤𝘩 𝘢𝘯𝘥 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘎𝘰𝘰𝘨𝘭𝘦'𝘴 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨. As a team lead, I was responsible for delivering a new consumer hardware prototype, multiple positioning and branding sprints for new Google products and programs, documentaries, as well as a couple of physical experiences around nature, data and the future of cities.

Senior Product Marketing Manager (B2B), EMEA

2011 - 2015

• Helped start a High-Potential Advertiser Program that included building a prospect mgmt & marketing engine to find, score & warm sales leads. • Co-founded "O-Force", a team that pioneered the use of online marketing to aquire new long tail business customers for Google in 45 markets and across 27 languages • Launched AdWords Express in EMEA

Product Marketing Manager (SMB), DACH

2009 - 2011

Led co-marketing with telcos, ISPs and others to aquire SMB advertisers for Google, which led to the development of ‘Online Motor Deutschland’, a training program & roadshow for German Mittelstand.

Co-Founder & CMO

2007 - 2009

Started a VC-backed platform for European Physicians with 200k+ verified members in DE, FR, IT, ES.

Intern

2006 - 2006