Tiara Christian

Principal Creator & Strategy Consultant

2023

Associate Director, Creator & Campaign Strategy - Portfolio & Global

2022 - 2023

Founder

2023

Angel Investor

2021

Investing intellectual, social and financial capital in seed to Series A minority-founded startups around the world. Our collective believes in helping ethical, high-growth technology founders scale and ultimately create pathways to generational wealth. Please submit any proposals or requests through blackangelgroup.com

Career Sabbatical

2021 - 2022

Strategic pause and reset to learn new skills, explore passion projects, practice slow living and to spend much needed time with family during this ongoing pandemic. I am open to joining or partnering with mission-driven companies that align with my values and prioritize people first.

Head of Brand & Marketing

2021 - 2021

Black Googler Network EMEA Chair

2020 - 2021

Chair and communications leader working with senior leadership to build and cement sustainable commitments to improve the experiences for Black+ Googlers in EMEA through representation, upward mobility and company culture.

Head of EMEA Social Media & Content, PR

2019 - 2021

Core member of the Central EMEA PR Team leading cross-product global and regional brand activations, creative social media content, and formalizing a standardized social communications structure across 35+ countries. To date I have trained 35 members of the EMEA PR team, 48 global comms members and a total of 272 cross-functional Googlers from 13 countries through specialist workshops. Key responsibilities include: - Creating skill-building opportunities for communications & cross-functional teams through ongoing training, case studies and resources to empower the creation and execution of end-to-end social media strategies - Driving regional and global social-first experiences for Google's largest tentpole moments and serving as an ambassador for EMEA country teams to amplify moments that matter for greater global impact Removing roadblocks for local PR teams by collaborating closely with cross-functional partners to align on priorities, share resources and build comprehensive + inclusive global launch strategies - Position EMEA comms to compliment and amplify communication plans with the power of engaging social media strategies.

Black Googler Network (BGN) NYC Lead

2018 - 2019

Brand Partner Manager, Unilever Business

2017 - 2019

Paid digital brand lead delivering best-in-class media solutions managing $21M annually across YouTube and Google Search for 14 of Unilever’s core beauty brands. Doubled as the Unilever US Multicultural Lead, setting the go-to-market multicultural strategy across all Unilever US brands highlighting revenue and audience growth opportunities as well as positive brand impact by giving a voice to diverse markets through creative execution, advanced & relevant targeting and industry trend insights. Key responsibilities include: - Translating brand strategy, campaign management and post campaign analysis to reach relevant users across YouTube and Google platforms - Managing all digital & creative agency relationships while establishing a strong foundation with senior brand marketing managers - Identifying optimization and up-sell opportunities to increase Unilever’s goal of mass-brand awareness and marketing efficiency

Account Manager, Education and Tech & CE (Contract)

2016 - 2017

Leveraged cross-functional advertising & data analytics teams to identify optimization opportunities to grow the paid mobile, search, display and video business in the education and technology verticals. Clients included Kaplan, Dell, Bose, LG, Lenovo and Cannon. Key highlights include: - Helped capture $268k incremental budget in 2016 Q4 across GDN and search for Kaplan - Exceeded Q3 & Q4 goals for both Wiley and Kaplan by a minimum of 17% ranging to 51% YoY

Owner/Editor In Chief

2016 - 2017

Living by the concept "Create the life you want to live", The Glory of Doing is a lifestyle blog challenging myself and others to stop viewing the 'dream life' as unattainable and become active players in creating their futures, doers. I'm ever curious and through planning, travel, work and life experiences I'll share my journey, lessons and milestones. Lets create our lives together.

Marketing Manager

2016 - 2017

Implement integrated branding strategies Marketing project management including digital, eCommerce, video production, event management, marketing collateral and managing outside vendors Create processes for ongoing content development including conducting market research, social media strategies and website updates Manage all event activity and lead generation, qualification and nurturing pipeline through Salesforce and for the overall marketing and sales communication plan

Social Media Manager (Contract)

2016 - 2016

Created and implemented social media strategies across platforms for 3 key clients including Virgin Atlantic, LG’s Luxe Home Appliances and Garett Valley. Key responsibilities include: Specialized in shaping the GTM strategy for clients entering into new markets Led marketing project management including event management, customer engagement and influencer programs Created processes for ongoing content development including conducting market research and social listening, optimizing for follower growth and engagement both immediate and long-term

Associate Product Marketing Manager

2014 - 2016

Lead role in driving digital brand marketing initiatives that deliver results, optimize efficiency, solve challenges and produce smarter, more impactful brand awareness Initiate and manage the pre-promotion, production and follow up of 40 global events annually, managing the budget and allocation of $150,000 Coordinate execution of email broadcast campaigns, public relations, marketing trade shows and events, paid media, and content distribution; act as project manager for all priorities and deadlines Create and manage production and implementation of content including: brochures, white papers, product descriptions, sales scripts, proposals, presentations and newsletters, and all digital platform content Create digital and social media campaigns that generated increase in website traffic, Linkedin, Facebook, Twitter and YouTube views resulting in increased engagement and social reach Using research methodologies, measure and analyze marketing campaigns – preparing reports on performance highlighting ROI and offering corrective recommendations Manage and foster partner relationships resulting in $85,000 in sales for the first half of the fiscal year (2014) Initiate and coordinate production of Alvanonʼs first video series