Trish Iboshi

Partner
2017
ecoloce is a private investment and advisory firm. We take part in early stage companies building, investing, advising or consulting. Most Recent Projects Include: Traptic, Spatial, Prenav, The Cross Agency, Linius & HEROFi www.ecoloce.com

2020 - 2021

2018 - 2020

2012 - 2017

Chief Operating Officer
2013 - 2017
Senior executive responsible for the day-to-day business operations and client services organization for leading PayTV Ad Tech software and services company used in over 37 million homes around the world. • Developed cross-functional company processes and organizational structure supporting 100% customer growth including international expansion supporting the largest cable operator in the world. • Led transformation to increase profitability by productizing MRR infrastructure offerings. • Increased customer satisfaction by driving internal training, formalizing account management and refining resource planning across client services & support organization. • Oversaw contract management and development for client SOW, SLAs and led negotiations for the first ever multi-year global systems integration reseller agreement. BlackArrow was acquired by Cross MediaWorks in September 2015.
SVP Client Services and Operations
2012 - 2013

2010 - 2012

EVP Sales Americas
2010 - 2012
Responsible for revenue strategy and execution including day-to-day management of global sales, sales engineering, account management and strategy organization for venture backed social media content management provider. • Transitioned sales strategy from short-term license fee contracts supporting campaigns to multi-year recurring enterprise platform fee that resulted in a 50% increase in MRR per customer. • Developed a targeted sales and marketing program that doubled the sales pipeline, increased close ratio and established brand recognition in key target markets. KickApps was acquired by Piksel in February 2011.

2001 - 2010

VP Sales
2001 - 2010
Member of the executive management team, participating in the fund raising and execution of the business plan. Directly responsible for developing and driving the revenue strategy, account management, third party integration partnerships and client services. • Developed the sales and account management organization serving clients such as: Comcast, Time Warner Cable, NBC, Microsoft, Associated Press, CBS • Grew SaaS TCV, client services SOWs and usage fee revenues from $0.00 to over $60+ Million • Successfully transitioned company from servicing online video portals to capturing significant market share within the telecommunications market • Maintained market leadership position for over 10 years thePlatform was acquired by Comcast Corporation in July 2006.

2000 - 2001

VP Business Development
2000 - 2001
Co-founder of a video application service provider and outsourced rich media distribution company. The company provided high quality digital video programming and branded streaming media services to corporations, retailers, portals and broadband providers. Integral part of the executive management team participating in the development of the business plan, revenue forecasts and staff including development team, marketing and sales. Responsible for development and execution of overall sales strategy and development of account management team. Key member of 3 person team licensing over 15,000 hours of programming and closed strategic customer accounts with RealNetworks and Primedia. RocketVox was acquired by thePlatform in December 2000.

1998 - 1999

Strategic Accounts
1998 - 1999
Responsible for strategic sales and marketing alliances that extend the distribution of MyPoints Bonus Mail and MyPoints Membership programs.

Chief Executive Officer