Veronica Reaves

Founder

2024

Principal

2022 - 2024

Senior Associate

2020 - 2022

Venture Associate

2020 - 2020

Graduate Fellow

2020 - 2020

Graduate Fellow

2019 - 2019

Deloitte Catalyst | Innovation Senior Consultant

2018 - 2019

Deloitte Catalyst accelerates connections between startups and Deloitte clients. Our clients, regardless of industry or size, increasingly seek innovative technologies to stay ahead of the market. And our startup partners want channels to reach customers and expertise on scaling quickly and successfully. As part of the largest management consultancy in the world, Deloitte Catalyst accelerates powerful connections between these parties. I'm proud to support Catalyst Fund investments in solution development by sourcing, evaluating, and recommending investment in internal ideas across Deloitte consulting in AI, blockchain, digital reality, and machine learning technologies.

Strategy and Operations Senior Consultant

2014 - 2018

• Co-founded and developed the Deloitte Young African Leaders Initiative (YALI) 8-week Fellowship, which included curriculum design and program development and coordination for two African entrepreneurs invited to the U.S. annually, now in its fourth year of operation • Managed a team in the identification of seven U.S. market segments for the Washington D.C. based start-up KweliTV

Strategy and Operations Federal Analyst

2013 - 2014

Conduct analysis of Federal and Non-profit organizations’ financial performance and key business processes to inform recommended strategic business model transformation and process reengineering enhancements for multiple clients which includes: • Modeled and analyzed client’s financial performance and recommended realignment of the client’s strategy and organizational model to increase the organizations ability fulfill its mission and increase its impact • Developed performance metrics used by a top military official to track and identify progress against strategic priorities • Perform data analytics and visualization to create performance indicating dashboards which enable client to effectively manage the performance of over $300 million dollars in Federal grants

Strategic Operations and Marketing Director

2015 - 2016

Took a sabbatical from Deloitte to be a founding staff member of ALU, named Africa’s third most innovative company in 2016 by Fast Company • Increased the number of applicants who completed the ALU application by 15% in the 2016 cycle by leading the redesign and implementation of an improved customer experience journey • Generated a 100% increase in lead generation (new application starts) per day through the development and execution of a paid social media advertising strategy in Ghana, Tanzania, and Kenya • Improved the new hire onboarding experience by redesigning and implementing a more automated and efficient onboarding process

Global Market Analyst Intern

2012 - 2012

Supported the Global Market Analysis Distillate group by researching, analyzing, and providing insights on global economic oil products trends: • Modified commodities supply and demand forecast models daily by analyzing global energy, economic, and geopolitical trends • Researched each Latin American country’s gasoline specification requirements and used this data to create an excel reference tool to be used by Phillips66 London commodities trading office • Developed excel model which calculates historical product price differentials based on the 2013 NYMEX Heating Oil contract specification change • Created excel reference tool that calculates yearly average product production rates for every refinery in the United States

Business Strategy Fellow

2011 - 2011

Evaluated the Association’s current business model and made recommendations on how to operate more efficiently which included: • Created a database of historical data for the Association’s fund development and modeled quantitative trends and forecasts for current and future financial goals and objectives • Served as a liaison between Association and its major corporate donors and clients • Led and managed Association’s participation in Martin Luther King Scholarship Competition