VK

VS Kannan Sitaram

Co-founder and Partner at Fireside Ventures . Board Director. Mentor and Adviser to CEOs/CXOs in consumer centric businesses

Bengaluru, Karnataka

Work Experience

  • Co-Founder and Partner

    2023

  • Partner

    2021

  • Venture Partner, CXO Mentor

    2017 - 2021

    Fireside is an exciting new fund which will invest to build the next generation of Indian consumer brands. We are from the consumer brand space and so Fireside will go beyond investing and build an eco-system to support brands and entrepreneurs as they scale up

  • CEO

    2011 - 2017

  • Operating Partner

    2010 - 2016

    My role is to identify investment opportunities for IEP in consumer driven sectors like FMCG, Branded apparel, specialty retail and OTC and to work with companies that we invest in to scale them up. Our first investment is Kochi based Innovative Foods, which markets frozen foods under the Sumeru brand.

2006 - 2010

  • Chief Operating Officer

    2006 - 2010

    Health care, Foods, Personal Care, Home Care, Nepal, Bangladesh businesses. Balsara and Fem acquisitions

1995 - 2005

  • VP Corporate Strategy

    2002 - 2005

    Consumer trends, retail trends, industry landscape,brand portfolio, mergers&acquisitions

  • Marketing Director, Beverages

    1999 - 2002

  • General Sales Manager, Detergents

    1995 - 1999

  • Various Marketing & Sales

    1981 - 1995

    General Sales Manager Personal Products-HUL General Sales Manager, Ponds Asst General Manager, Marketing Regional Sales Manager, East Brand Manager- Hair Care