Will Schmitt
Consumer Investor and Advisor
Los Angeles Metropolitan Area
Invests in
Locations:
Min Investment:
$250,000.00Max Investment:
$2,000,000.00Target Investment:
$1,000,000.00
Skills
Education
Lists including Will
Work Experience
2017
Managing Partner
2017
Trail Post Ventures is a venture capital firm dedicated to partnering with the next generation of exceptional consumer brands. We seek out talented entrepreneurs and differentiated concepts, providing value added support to drive innovation and accelerate growth. As partners we take an active, hands on approach and leverage our resources to build strong brands and prepare the business for the next stage of growth.
2020
Investor
2020
2019
Investor
2019
2019
Investor
2019
2018
Investor
2018
2018
Investor
2018
Investor
2018
2020 - 2024
Head of Venture Strategy
2020 - 2024
Miroma Ventures is the investment arm of The Miroma Group, predominantly focusing on investing in growth stage consumer brands and media platforms. We leverage the complete offering of marketing capabilities and global reach of The Miroma Group, a bespoke collective of creative and marketing agencies for the Connected Age, uniquely placed to unlock value and drive growth for its clients. As a strategic co-investor, Miroma Ventures brings both capital and a full suite of marketing services to the table—tailoring the offering to suit the stage of business and make the most impact for our partner companies. We have invested in over 50 media and consumer businesses to date with partners including ClassPass, Cedar, Pinterest, SBTV, Minute Media, Simba, MikMak, Who What Wear, and more.
2019 - 2020
Managing Director
2019 - 2020
Natureza is a growth equity firm that invests in disruptive early-stage consumer companies across four verticals: food, beverage, beauty, and specialty retail. We take a private equity approach to underwriting coupled with an active, hands-on value-add strategy that leverages our early-stage expertise. At Natureza, we partner with leading challenger brands to increase the chance of success by applying our extensive operational knowledge and providing market access through our global network. Our investment strategy, industry expertise, and operating partners attract the best of the best in consumer to partner with us.
2016 - 2017
Principal
2016 - 2017