YH

Ying-Ying Huang

Principal @ HEARTFELT_ | Investing first cheques in Europe

Sweden

Invests in

  • Min Investment:

    $175,000.00
  • Max Investment:

    $1,000,000.00
  • Target Investment:

    $500,000.00

Work Experience

  • Principal

    2022

    • Preseed stage investments • HEARTFELT_ (previously APX) supports and partners with most ambitious preseed startups from Europe and European founders abroad, often as their first investor • Led investments in: Synergi (climate), Infrared (climate), Pickler (climate), Aide (health), Ambr (health), Punto (health), Inspectle (food), AgStacked (agri/food), Matau (AI), Prompt Studio (AI), Asker (HR), Genie (dev tool) and more

  • Head of Finance

    2022 - 2024

    • Fund setup/admin, finance ops and portfolio intelligence • Engagement and nice-looking sheets for HEARTFELT_ and APX LPs

  • Member

    2019

2021 - 2023

  • Mentor

    2021 - 2023

2021 - 2022

  • Senior Associate

    2021 - 2022

    • Preseed stage investments • Led investments in: No Ordinary Scent (D2C), Compular (climate), Ablemind (health), Introist (HR), Spindl (fintech) and more • Portfolio engagements: Oterlu (AI, acquired by Reddit), Scrintal (future of work)

2019 - 2021

  • Investment Manager

    2019 - 2021

    • Series A / B stage investments • Led investments in: Varjo (VR/AR), Challengermode (esports), Iotcomms (telecom) • Strategic partnerships: health tech, smart home, entertainment and data insights • Other portfolio companies: Aporeto (acquired by Palo Alto Networks), Volterra (acquired by F5 Networks), Swappie

2016 - 2019

  • VC Investment & Partnership

    2016 - 2019

    • Preseed / seed stage fintech investments • Investments and portfolio engagements: Capcito (acquired by Fortnox), Credit Kudos (acquired by Apple), Gimi, Leeroy, Paydrive (exit), Swiftcourt, Zignsec (exit) and more • Partnership management: Mastercard Lighthouse Program with major bank partners SEB, Swedbank, DNB and Danske Bank

2014 - 2015

  • Marketing & Public Relations

    2014 - 2015

    • Client coverage: automotive industry • Had some fun launching a few SUVs and Mustang S550 for Ford Motor

2014 - 2014

  • Audit Advisory

    2014 - 2014

    • Client coverage: financial service industry