Yvette Lui

Founding Partner

2018

Director, Global Partnerships

2012 - 2017

Director, Mid-Market Sales & Account Management

2009 - 2012

Director, Mid-Market Sales & Account Management for APAC region: May 2011-Dec 2011 Head of Agency Sales & Strategy: Oct 2009-Oct 2010

Head of Advertising, Social Media

2008 - 2009

• Define and drive Google’s social media monetization strategies, account development, and business processes to achieve company revenue and profitability goals • Drive cross-functional alignment and execution across Marketing, Product, Engineering, Finance, and AdSense teams to accelerate monetization, identify areas of opportunity, and strengthen the product roadmap • Lead and manage 5 Sales Development Managers to execute and deliver on revenue goals • Prepare sales forecasts, sales reports, and present quarterly business reviews to Executive management • Establish new and maintain existing relationships with C-level Executives from F1000 advertisers and agencies • Serve as Google thought leader to key industry players and influencers on industry boards and events

Head of Strategic Partnerships and Partner Development, Commerce

2006 - 2008

• Led team of 5 Partner Development Managers who signed and optimized Google Checkout and Product Search partnerships, increased Gross Merchant Value, and negotiated co-marketing programs • Led cross-functional team that identified, evaluated and drove new eCommerce business opportunities • Partnered with Product Management to prioritize and launch key features to strengthen Checkout market position • Established new and existing C-level relationships at large companies including Drugstore.com, Orvis, Buy.com • Drove North America Commerce strategy development that defined new product opportunities to increase monetization of Retail advertiser segment

Industry Manager, Agency/SEM Partnerships

2003 - 2006

• Developed and executed $100MM+ North America Agency/SEM Sales and Operations strategy • Led 3 regional Sales teams that managed the largest Agencies, grew revenue, and increased product adoption • Established new and maintained existing relationships with top Agency influencers and decision-makers • Partnered with Product Management to scope and launch Google’s first 3rd party Adwords tools • Co-led Global API Program analysis, development, and rollout • Developed and launched Google’s first Agency training program and team • Launched and led first Agency/SEM Council that assembled top Executives to share perspectives, experiences and product feedback • Served as Google thought leader on the SEMPO board

Senior Manager, Strategic Client Services

2002 - 2003

• Drove $60MM+ in revenue for F500 companies including Target, H&R Block, and Orbitz.com • Led cross-functional team that created customized affiliate incentive programs and exceeded revenue targets • Executed integrated online-offline marketing programs and developed HTML direct mail and content • Collaborated with product management to develop and test new software features based on client needs

Senior Manager, Strategic Client Services

1999 - 2001

• Drove $40MM+ in revenue for large companies including Nestle, Autobytel, and TheWeddingChannel • Packaged and sold integrated online-offline media programs, including direct mail and TV spots • Defined, analyzed, and presented performance and ROI success metrics for clients • Established and maintained Executive-level client relationships

Client Services Associate, Institutional Investments

1998 - 1999

• Managed and supported $1B+ in client pension funds and investments • Presented quarterly business reviews and identified upsell opportunities to Executive team • Established and maintained CFO-level client relationships and provided day-day support • Led cross-functional teams across portfolio management and strategy to complete request for proposals

International Portfolio Analyst

1996 - 1998

• Led a team of 3 accountants in regularly executing fund performance analyses, attributions, and client reporting requirements for more than 50 multimillion-dollar equity, bond, and advanced active international index portfolios • Coordinated efforts among client reporting, trading, and portfolio management departments for the launch and advancement of active strategies for new customized hedge and bond index funds • Responsible for the daily valuation and tracking performance for a fund worth more than $8B • Spearheaded Associate recruiting, interviewing, and training program