Miami, Florida
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(2005 - 2009)
2017
2017
Jars Capital partners with founders to build and scale software companies with a unique distribution advantage. We build companies primarily within our multifamily platform, but support others with a focus on capital efficiency.
2021
2021
Incubated within Jars Capital. When marketing your property, make it Effortless. The Effortless AI algorithm in the background is designed to maximize traffic on minimal spend.
2016 - 2021
2016 - 2021
Incubated within Jars Capital. Engage in 1:1 conversations with your residents and prospects from any device at any time, anywhere.
2013 - 2016
2013 - 2016
Worked with companies at the earliest stages, including Fitbit, Ring, Peloton, Hashicorp, Blue Bottle Coffee, Duo Security, Evident.io, Tray.io, and others.
2012 - 2013
2012 - 2013
-First marketing intern. Reported directly to Co-founder/CMO Gretchen Curtis. -1 of 4 that created launch plan, messaging, and oversaw implementation of launch plan for new product Airframe. Also created financial modeling for Airframe for use by CEO Joshua McKenty. -1 of 6 employees responsible for interfacing with customers every day of 30,000 attendee VMWorld 2012. Piston Cloud won 1st place for private cloud computing technologies. -1 of 2 in charge of lead generation, lead nurturing, and lead traffic for all of Piston Cloud’s products via Google Adwords and Marketo. Responsible for growth of lead traffic by 552% and lead conversions by 360%.
2012 - 2012
2012 - 2012
1 of 11 chosen for immersion program by True Ventures, an early-stage $600 million venture capital firm. -Conceived and presented new product ideas for Piston Cloud, including one implemented soon after presentation, to 20 CEO’s of True-backed companies, and True partners. -Analyzed and presented key competitive strategy document on Hadoop to True partners.
2011 - 2011
2011 - 2011
Third intern hired in 8-person VC-backed startup that grew from 1 to 20 million users during 2011 to 2012. Acquired by LinkedIn for $90 million in April 2013. -Personally conducted, and analyzed Pulse’s first ever focus groups (four in total). -Developed and implemented weekly feedback log that turned 1750 weekly customer feedback messages into actionable list of 40 popular product improvements. 20% resulted in future app features. Response time decreased by 50%. 3 critical software fixes were made. -Worked directly with head of biz dev to grow Twitter base from 50,000 to 110,000 in 8 months. -Aggregated bugs (often 10 or more) discovered in stress tests into an actionable pre-release list.