RF

Rico Farmer

Senior Director, Consumer Marketing

Chicago, Illinois

VC
Investor

Invests in

Stages:

Series A
Seed

  • Min Investment:

    $100,000.00

  • Max Investment:

    $5,000,000.00

  • Target Investment:

    $1,500,000.00

Skills

Integrated Marketing
Cross-functional Team Leadership
Campaign Management
Brand Marketing
Digital Marketing
Social Media Marketing
Experiential Events
Marketing Strategy
Integrated Brand Marketing
Marketing
Digital Strategy
Social Media
Product Development
Product Marketing
Google Analytics
Web Analytics
Google Adwords
Customer Service
Online Marketing
Management

Education

Lists including Rico

AT
AS
AT
AH

All Series A Investors

14752 people

AM
AT
AS
AR

All Seed Investors

19695 people

BH
BM
BE
BG

Ex-Google employees who invest

601 people

Work Experience

Zillow

2018

  • Senior Director Of Marketing

    2021

    Lead core product marketing team as well as marketing strategy for Zillow. Responsible for driving business outcomes via an integrated marketing approach that includes product marketing, creative development, paid media, comms, and brand.

  • Director of Marketing

    2018 - 2021

    Lead an amazing team of marketers focused on reinventing real estate. I own the marketing strategy from development to execution. Key responsibilities include developing integrated marketing programs, writing strategic and insight-driven briefs, developing creative, managing large cross-functional teams to execute 360 customer-centric programs, partnering with Product Managers to build what's next for our users, and building, developing, and retaining a best-in-class marketing team.

Diagram Collective

2020

  • Managing Member

    2020

    -Investing in early stage (Seed/SeriesA) startups. -Typical check size is $25-$75K -We provide founders with go-to-market expertise and connect them with high-caliber talent

Google

2007 - 2018

  • Creative Lead and Senior Brand Marketing Manager | Consumer Apps

    2011 - 2018

    Deliver epic experiential marketing programs that break through clutter, grow brand love, and drive product adoption. Example projects include: Pumpkin Patch NYC and the Pay With a Photo Food Truck. Manage projects from beginning to end: Write creative briefs; manage media and creative agencies; develop promotion strategies with PR and social media influencers; secure buy-in from senior stakeholders and legal teams; execute projects on-site; and analyze program results.

  • Account Executive

    2011 - 2011

    • Led team of five employees, creating comprehensive digital marketing campaigns. Responsible for Search, YouTube, Display, and mobile solutions. • Founding member of cross-functional sales program. Defined service levels for clients and forged cross-Google partnerships. Program was adopted across the Google Sales organization. • Google Analytics expert. Supported team as consultant, providing client-friendly answers to complex web analytic questions.

  • Senior Account Manager

    2007 - 2011

Cost Plus World Market

2006 - 2006

  • Management Intern

    2006 - 2006