Riddhi Shah

Growth Consultant

2024

ScribbleVet is the AI veterinary scribe that turns the hours veterinarians spend on medical records every week into just minutes.

GTM Consultant

2024

Orca provides a fast and cost-effective way to update and iterate on AI models. With its “actionable observability” technology, you can easily see what your model is thinking and change inputs instantly for more accurate results.

Executive Member

2024

Marketing Advisor

2024

Member

2023

Limited Partner

2022

MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.

Head of GTM

2023 - 2024

- Responsible for all new customer ARR. - Led positioning, packaging, pricing, and customer research to launch and grow Dash AI, Dashworks' AI knowledge assistant. - Grew traffic 5x, increased customer acquisition by 4x, and doubled revenue through organic and paid growth, including content, SEO, organic social, case studies, PR, outbound, and SEM. - Focused on full-funnel optimization across TOFU, sales-enablement, onboarding, and pricing. Revamped and expanded website. - Hired and managed AE. - Advised founders on product development, business strategy, financials, fundraising, and more.

Head Of Marketing

2022 - 2023

- Led 3-person enterprise marketing team at Series A martech startup selling to enterprise marketers. - Led website and brand redesign, including honing in on positioning, packaging, and messaging. Revamped sales enablement materials leading to improvements in conversion. - Managed 6-figure paid social budget, and ran experiments across audience targeting and video creative to improve CTR and lead generation. - Increased top-of-funnel through organic content and social.

Growth and marketing consultant

2021 - 2022

Fractional CMO services for early and growth-stage startups

Marketing Consultant

2021 - 2022

Sales enablement and messaging strategy