Rob Bernshteyn

General Partner

2024

Chief Executive Officer & Chairman of the Board of Directors

2009 - 2023

• Delivered 14+ years of strong growth in customers, talent, revenue, cash flow, and equity value. • Uniquely positioned company in the creation of a new category of Business Spend Management applications for enterprises around the world, resulting in #1 Ranking from Forrester, Gartner, and IDC. • Developed a new set of innovative Artificial Intelligence (AI) powered offerings leveraging community data and smarter innovative ways of handling procurement, invoice, payments, and expense management processes. • Recruited World Class Management team as part of creating an inspired, execution-oriented, and results-focused company culture; operating globally across the US, EMEA, APAC, and Latin America. • Served as Chairman of the Board of Directors, and recruited a world class Board with utmost integrity and depth of relevant experience. • Facilitated the completion of 15 small to medium technology company M&A transactions, and drove their integration into the core business. • Coupa named Best Places to Work in the Bay Area by the San Francisco Business Times 4 times. • Coupa named one of the top 50 new companies by the Wall Street Journal. • Coupa named one of the top 25 Enterprises To Bet Your Career on by Business Insider. • Raised $7.5 Million in Series C funding, led by El Dorado Ventures in August, 2009 ($15M valuation). • Raised $12 Million in Series D funding, led by Mohr Davidow Ventures in February, 2011 ($30M valuation). • Raised $22 Million in Series E funding, led by Crosslink Capital in April, 2012 ($100M valuation). • Raised $40 Million in Series F funding, led by Meritech Capital in March, 2014 ($300M valuation). • Raised $80 Million in Series G funding led by ICONIQ Growth and T. Rowe Price in April, 2015 ($1B valuation). • Orchestrated successful Initial Public Offering (COUP) for Coupa on Nasdaq in October, 2016. • Optimized risk/value for public investors via ThomaBravo take-private ($8B valuation) in January 2023.

VP, Global Product Marketing & Management

2004 - 2009

• Executive Management Team member; leading the Global Product Marketing, Global Product Management, and NEXTLabs Innovation groups. • Drove the positioning of Employee Performance Management as key priority within the Human Capital Management domain. • Helped drive 15x increase in revenue and 20x increase in valuation in 3 years leading to successful IPO. • Two time #1 Company MVP as voted by employees globally resulting in promotion to Executive Management Team. • Built the Product Marketing function and team from inception, taking over other functions in parallel with delivering measurable results for the company; as we grew from a few initial employees to 1,000+.

Director, Product Management

2001 - 2004

• Member of founding team tasked with defining overall strategy, determining product roadmap, and directing marketing efforts for the Siebel Employee Relationship Management (ERM) suite of applications. • Contributed to building Siebel ERM into the company’s fastest growing product, 2 years after launch. • Designed Siebel ERM modules and managed remote team of quality assurance and development engineers. • Developed the business by engaging alliance partners and ensuring successful ERM deployments. • Served as principal product executive on key sales opportunities.

Associate

1999 - 1999

• Pre-MBA strategic consulting associate position. • Helping the Morgan Stanley Executive Team evaluate their global ecommerce strategy.

Project Manager, Systems Integration Consulting (SAP Line of Business)

1994 - 1999

• Led a global team of consultants through a full 6 country SAP R/3 software development implementation at Alcatel Telecom out of Paris, France. • Selected by the partnership to develop and deliver the Global SAP Training program for Accenture out of Corporate HQ in Chicago, IL. • Created functional and technical specifications for enhancements to an existing SAP R/2 financial reporting system at M&M/Mars Incorporated; given proven ability in understand the SAP platform and ability to code in ABAP/4. • Designed system test scripts for the Paramount Publishing Royalties department systems integration project during highly coveted Accenture internship.

Founder/Partner – Sports Memorabilia Collectables Business

1988 - 1994

• Started and managed successful sports memorabilia business serving collectors throughout the East Coast. • Youngest licensed sports collectibles vendor and entrepreneur across competitive landscape of over 250 national distributors. • Funded undergraduate education in business and information systems via this venture.