Roi Carthy

Co-Founder & CEO

2019

Hudson Rock is a cybercrime intelligence company that specializes in compromised credentials. We help companies protect themselves from ransomware attacks, corporate espionage, breaches and network over-takes. If you would like to learn more, please email me at: roi@hudsonrock.com

CMO

2023 - 2024

Chief Business Officer

2022 - 2023

Chief Marketing Officer

2018 - 2022

Chief Marketing Officer

2017 - 2018

Member Board Of Directors

2011 - 2017

Chief Marketing Officer

2013 - 2017

As CMO, my responsibilities include overseeing the planning, development and execution of the organization's strategic marketing and advertising initiatives. I am directly tasked with delivering a brand-consistent message by on-going definition and roll-out of branding activities, from voice and visuals, through specific and over-arching messaging. Core to my position is the management of the company's Comms Strategy, which includes: - PR & Media Relations Across all Channels: Print, online, social & television. Resulting coverage: Wall Street Journal, Financial Times, New York Times, The Economist, CNN, TechCrunch, Advertising Age, Business Insider, and many more. - Regulatory Activities: Managing policy and lobbying efforts, through speaking engagements in the European Union. - Events: Trade-shows, conferences and special events such as dinners and cocktails. - Advertising: Conceiving and managing print and online advertising. As the company's public face, I also led all public engagements, including: - TV appearances. - On-stage speaking opportunities (panels & presentations). - Analyst briefings. Additional responsibilities include: - Support of the sales cycle with workshops, presentations and collateral. - Monitoring and analysis of competitors.

Managing Partner

2011 - 2017

Initial Capital in an early-stage investment firm focused on investments in Israel & Brazil. As Managing Partner, I am responsible for establishing the firm as a relevant and sought-after player in early-stage investing. This requires liaising with the media, as well as on-going value-led support of the local startup and investment communities. Day-to-day management includes: - Sourcing deals. - Managing deal-flow. - Working with the portfolio with specific focus on Marketing, Communications and Product.

Head of Special Projects

2013 - 2014

As Head of Special Projects, I worked directly with the company's CEO. I was tasked with defining and executing high-impact strategic efforts including leading all media relations, the creation of a high-visibility conference in SF, as well as liaising with decision-makers of strategic partners.

Israeli Correspondent

2007 - 2013

Head of Products

2010 - 2012

As Head of Products I helped define and execute the company's initial product launch strategy. This included management of media relations and on-going messaging. I was instrumental in the company's acceptance and later win of TechCrunch Disrupt -- an event that changed the course of the company to a local community and media darling. I also helped lead the company's initial business development activities with Enterprise partners.

Product Launch Consultant

2006 - 2010

Assisting startups with their product launches. See the "Summary" section above for more info.