Ron Selvey
Chief Marketing Officer & Advisor, 4 Successful Exits
San Luis Obispo, California
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Skills
Work Experience
2022
Chief Marketing Officer
2022
The leading appreciation platform — delivering happiness, gratitude, and a sense of belonging for in-person, hybrid and remote teams. Loved by businesses and individuals, Kudoboard solves the human need to be connected and appreciated for our impact.
2020 - 2022
Chief Marketing Officer
2020 - 2022
Helping build the most prestigious educational platform proven to accelerate businesses and improve lives. Flatiron is a B2C and B2B company.
Adjunct Professor
2020 - 2021
Teach part-time in evenings. I teach seniors how to succeed in real-life business by designing modern Go To Market strategies, investor pitches, influential graphic communications, presentations, and best-in-class presentation delivery. Designed all curriculum, lectures and assignments from scratch. Act as a mentor and coach to my students on marketing topics, career paths, and securing a job post college.
2018 - 2020
Vice President, Marketing
2018 - 2020
Successful acquisition by Vista Equity for $1.9 Billion in 2018. Choosen by Vista Equity to lead the business transformation of revenue operations, systems, and standards across the entire GTM org (Marketing, Sales, Rev Ops). Helped drive the company from $230MM to $350MM, while managing a 124 person global team. Helping people live healthier, happier lives by connecting the world to wellness. MINDBODY, Inc. (NASDAQ: MB) is the leading technology platform for the wellness services industry. Local wellness entrepreneurs worldwide use MINDBODY’s integrated software and payments platform to run, market and build their businesses. Consumers use MINDBODY to more easily find, engage and transact with wellness providers in their local communities. MINDBODY is a B2B and B2C company.
2017 - 2018
Senior Vice President, Marketing
2017 - 2018
Successful Acquisition by ZoomInfo in 2018 Loved by top sales and marketing teams, Datanyze is the #1 intelligence platform that collects millions of buying signals across the Internet — helping teams identify and reach the best prospects at the best time in their buying journey. Datanyze leverages proprietary, real-time data collection technology to identify highly relevant prospect data, and delivers this through sales intelligence applications, which include lead generation, sales prospecting, data enrichment and predictive scoring.
2015 - 2017
Vice President, Marketing
2015 - 2017
Successful Acquisition by ExpertVoice in 2016. ReadyPulse is the world's #1 social influencer marketing & content platform that finds and activates authentic people who can increase brand reach and influence consumer purchases. Enjoyed by companies like Adidas, Nike, The North Face, Red Bull, O'Neill, HP, Viacom, Stance Socks and hundreds of others, ReadyPulse helps marketers amplify authentic content and influencer marketing campaigns that inspire consumers. At ReadyPulse, I'm responsible for rebuilding our org structure, corp marketing, rebranding, all product positioning & messaging, sales messaging, building our marketing strategy, creative direction, inbound marketing and delivering over 1460% YOY growth in inbound leads, 1470% YOY growth in website traffic, exponential sales growth, while redesigning our sales process, SaaS pricing & support model development. I held responsibility for building a highly scalable, repetitive and fast-growing organization.
2011 - 2015
Vice President, Marketing
2011 - 2015
Successful Acquisition by Shutterstock in 2014. WebDAM is the #1 cloud-based digital asset management platform, enjoyed by enterprise marketing and creative teams around the world. After joining WebDAM in 2011 as the first executive hire, I aggressively rebuilt sales and marketing — increased inbound leads by over 802%, rebuilt the brand with severe market disruption, designed all investor & sales pitches, obtained industry leadership and developed a scalable, repetitive and winning sales environment. In a bootstrapped environment, I quickly grew WebDAM's profitability, market position, resulting in at least 100% revenue growth year over year and a very successful acquisition by Shutterstock in 2014. Today, over 500,000 enterprise brand marketers and creatives use WebDAM to manage, control, and distribute their creative files and brand. I had the pleasure of telling the stories of how WebDAM transformed their businesses — while concurrently building partnerships, demand generation ,campaigns, marketing automation, and corporate strategy.
Consultant & Advisor
2003 - 2011
▪ MARKETING: Inbound marketing strategy & execution, product marketing strategy, marketing automation, team optimization, web optimization, digital marketing, competitive analysis, sales enablement, sales training, content marketing, lead nurturing, influencer marketing, social media marketing, SEM, SEO, Google display & remarketing, marketing ROI evaluation, PR, strategic messaging, customer retention strategy, marcom. ▪ BUSINESS EFFECTIVENESS & INVESTOR PITCHES: Company structure design and re-orgs, acquisition positioning, investor pitches & relations, change management, customer service build-out, leadership training, corporate strategy, pricing strategy and pricing model design, workflow auditing, best-in-breed hiring practices, culture development, implementing technology (CRM, Marketo, analytics, project management, CMS, BI, social media automation, Agile PLM). ▪ BRANDING & CREATIVE SERVICES: brand analysis, brand revamp, brand management, brand equity growth, brand awareness campaigns, messaging, corporate identity, look/feel, company culture, brand marketing ▪ PRESENTATION DESIGN & DELIVERY: Cutting edge design of cinematic-quality presentations. Coach teams on delivering influential presentations. Audience analysis and strategic storyboarding. Presentation coaching. Contracted company and product evangelist and speaker.
2009 - 2011
Director of Revenue & Marketing
2009 - 2011
Successful Acquisition by Cisco in 2010 As employee #4, I built LinkWex to 50+ people and enjoyed an acquisition. LinkWex was an innovative Platform-as-a-Service (PaaS) startup company that provided a virtual database for marketing & customer success departments — with data mashup, BI, and custom dashboard deployment. ▪ Aggressively grew brand and product awareness, playing a lead role in driving the company to an acquisition ▪ Effectively grew and managed a sales and marketing team of 20+ direct reports and contractors ▪ Grew sales team, sales training, and drove all major sales negotiations and closes ▪ Developed and executed all marketing strategies based on quantitative analysis and knowledge of product value, customer trends, cloud computing benefits, and market characteristics ▪ Voice of Customer advocate to ensure effective product design and testing ▪ Led search engine marketing (SEM) and optimization (SEO), PR, email campaigns and other marketing channels ▪ Directed all collaborations with product development and partners based on customer feedback ▪ Drove business operations pertaining to corporate strategy
2008 - 2008
Senior Creative Manager (Tech Brands)
2008 - 2008
Duarte is the largest design agency in Silicon Valley, a global leader of the most influential visual messages in business and culture, and counts 8 of the world's top 10 brands as clients. Apple, Adobe, Google, Salesforce, Starbucks, TED, Al Gore’s The Inconvenient Truth, and countless others have leveraged Duarte for some of the world’s best launches. ▪ Creative ideation responsibility for 11 brands, including SAP, Symantec, HP, Citrix, VMware, AMD, Riverbed and more ▪ Effectively managed a team of 10 direct reports (graphic designers, motion designers, copywriters, branding experts, storytellers and project managers) ▪ Responsible for simplyfing the complex to achieve world-class storytelling & marketing for the world's most notable tech companies ▪ Problem solver and influencer of how the world perceives some of the most important brands and products ▪ Responsible for client’s marketing and positioning strategy, while developing cinematic-quality, best-in-class presentations and product launch campaigns ▪ As a persuasion specialist, I held responsibility for client’s branding, product messaging & launch strategy, while designing and adhering to massive budgets on time.