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2018
2018
Dubb is a video communication platform that lets you create and share trackable screen and camera videos to help you streamline your communication and grow your business. Dubb - Video Your Self™
2013
Guest lecturer and business advisor on startups, digital marketing, demand generation, marketing automation, business model development, concepting, MVP creation, lead startup methodology and more.
2014 - 2014
Taught a course called New Venture Development at the Hilton School of Business Topics included digital marketing, demand generation, marketing automation, business model development, concepting, MVP creation, lead startup methodology and more.
2017 - 2018
2017 - 2018
Responsible for demand generation and corporate marketing for the enterprise segment of Scorpion. Ruben leverages next-generation systems and strategy for marketing automation, lead acquisition, lead nurturing and sales ops optimization.
2015 - 2017
2015 - 2017
Oversaw all aspects of digital marketing, customer acquisition, A/B testing, product management, customer service, public relations, product marketing and more. The company has been featured in Self Magazine, USA Today, Fox News, Good Day LA, ABC TV, MSN and more.
2016 - 2016
2016 - 2016
Rated Partner of the Year in 2016 by NetSuite, iCharts is one of the fastest growing B2B companies in Silicon Valley. The company offers a big data visualization platform to NetSuite and Google Big Query enterprise users. My role at iCharts was to setup and manage an end-to-end enterprise product marketing funnel. My responsibilities included the setup and maintenance of a marketing automation eco-system via Act-On software, display advertising via LinkedIn, Google and AdRoll, landing page A/B testing via Optimizely, search engine optimization, co-maintenance of the web-site and creation/deployment of original content including eBooks, videos, knowledge base and more.
2011 - 2016
2011 - 2016
Oversaw all aspects of demand generation, user acquisition, product marketing/management. Rated a Top 10 Rising Company by Biz Journal, Spreeify is an ad tech platform that maximizes ROI for advertisers. See why brands like Adobe, Sony, JustFab, Papyrus use Spreeify. More info at http://www.spreeify.com
2015 - 2015
2015 - 2015
Pixalate, Inc. is a leading global data intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit www.pixalate.com. - Executed upon the product and marketing vision of the company - Implemented a demand generation funnel to increase revenue growth, decrease of sales cycle and decrease of customer acquisition cost - Developed a B2B marketing ecosystem with a CRM, marketing automation system & original content library - Developed strategy for product marketing via original content and collateral - Assisted with public relations and press write-ups (Forbes, AdAge, AdWeek, AdExchanger, Venture Beat, Wall Street Journal)
2007 - 2011
2007 - 2011
Oversaw eCommerce, demand generation, user acquisition, advertising technology, product marketing, media development, online marketing, business analysis for online segment. Multi-national corporation owned by Japanese Conglomerate Benesse.
2000 - 2002
2000 - 2002
Developed cutting edge advertising, web & eCommerce technologies for clients such as Honda, Acura and TimeWarner. Consulted business strategy, product design and user experience. Acquired by Meredith Corp. (NYSE: MDP)
1999 - 2000
1999 - 2000
Part of founding team. Build advertising and e-commerce technology. Acquired by Lending Tree (NASDAQ: Tree). Funded by Global Retail Partners; T. Rowe Price Private Equity; Oak Investment Partners; Robert Zangrillo, former chairman, CEO and co-founder of Interworld; Pequot Capital Management Inc.; and Moore Capital Management Inc.