Sarah Mooney
Director of Marketing @ Ariglad (YC W23)
Toronto, Ontario
Invests in
Stages:
Sectors:
Locations:
Min Investment:
$15,000.00Max Investment:
$100,000.00Target Investment:
$100,000.00
Skills
Education
Mastering Growth
Business Marketing diploma
Work Experience
2023
Director of Marketing
2023
YC W23. Proudly supported by customers like Webflow, Verana Health, Booster and more!
2023
Advisor, Digital Marketing
2023
Continuously helping the Pacify team with Medicaid enrollment campaigns, brand awareness, and launching new digital marketing tactics.
2020 - 2023
Advisor, Medicaid Member Enrollment
2020 - 2023
Strategized and executed impactful monthly campaigns, significantly growing Medicaid member enrollment via various campaigns with over a dozen Managed Care Organizations (MCOs). Ran various brand awareness campaigns to support Medicaid and Public Health enrollment campaigns.
2020 - 2023
Director of Marketing
2020 - 2023
Strategizing and executing marketing for MassLight and it's portfolio of digital health startups. Apart of investment team. Here's what I've done: - Built and managed Pacify's Medicaid enrolment campaigns, and paid brand awareness. - Designed curated marketing plans for all of MassLight's startups, and supported founders through them. - Grew MassLight's deal flow via various content marketing strategies and demand generation campaigns.
2020 - 2020
Director of Demand Generation
2020 - 2020
2018 - 2020
Chief Marketing Officer
2019 - 2020
Decreased CAC by 3900%
Head of Content
2018 - 2019
2015 - 2020
Digital Marketing Consultant
2015 - 2020
Strategizing and executing digital marketing campaigns for North American and Australian B2B + B2C brands. Ford, Lincoln, MAC Cosmetics, eShipper, Arka Packaging (turned full-time), Shopify, Think Dirty, Leon Health Science (turned full-time), Train with Soph, Quantum Growth Advisors, MassLight (turned full-time) and more!
2018 - 2019
Digital Marketing Manager
2018 - 2019
2016 - 2017
Digital Marketing, Client Manager
2016 - 2017