Scott Dunlap
General Manager, Digital Sports & VP, Consumer Experience at adidas
Vienna, Vienna
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Lists including Scott
Work Experience
2019
VP, Consumer Experience
2024
Leading and managing design, consumer segmentation, and the digital ecosystem touchpoint strategy for adidas Digital.
VP, Mobile
2019 - 2024
Led a talented team in Amsterdam/Germany/Spain/Austria/USA that drives global digital strategy, design, and development for all mobile app experiences (flagship adidas app, CONFIRMED, adidas Running, etc.), connected sports and gaming, web3 #movetoearn, hype/exclusives, digital retail experiences, circular services and sustainability, and innovation/incubation of new digital business models and consumer experiences.
General Manager/CEO
2019
Helping tens of millions of people lead better and more active lives by creating the future of the connected athlete. adidas Digital Sports (formerly Runtastic) is a wholly-owned subsidiary of adidas with 160+ employees, pioneering a culture of innovation and data-informed design as part of the adidas Digital team. We set the bar high - our team set the world record for the largest athletic event and biggest participatory environmental movement (Run For The Oceans, 6.7m+ participants). Try our adidas Running app to earn AdiClub points with every step, join our communities, be a part of global campaigns to save our oceans/forests/wildlife/planet, and help us drive towards 1 billion connected athletes! Or join the team...we are hiring! https://www.runtastic.com/en/career
2022 - 2023
Strategic Advisor
2022 - 2023
STEP’N is the biggest NFT/blockchain project in the world. This #1 web3 lifestyle app combines game-fi and social-fi elements to create a digital economy where players can earn crypto by walking, jogging, or running. Based on multiple blockchain technologies (SOL, ETH, BNB), STEP’N is a pioneer in #movetoearn, adapting #playtoearn tokenomics to create healthy habits and offset carbon emissions.
2016 - 2018
Chief Product Officer
2016 - 2018
Joined the founding team at Brilliant, building teams in product management, marketing, e-commerce, design, user experience/usability testing, QA, tech biz dev, and customer support. Worked with an amazing technology team to create the award-winning Brilliant Control, a smart home touch and voice control system that is installed just by replacing a light switch. Ran the pre-order campaign (sold out in 16 days), helped raise our $21m Series A from August Capital, then built up the teams for a successful launch in Sept, 2018.
2015 - 2015
Chief Operating Officer, Chief Marketing Officer
2015 - 2015
PAX Labs (and now JUUL Labs) is a Silicon Valley company disrupting Big Tobacco and the cannabis industry through innovative technology and design. I joined as the Chief Marketing Officer (later promoted to COO), launching the PAX 2 (#1 brand in portable vaporizers) and the nicotine salt-based JUUL eCig.
2012 - 2015
Managing Partner
2012 - 2015
10D Labs is a consulting firm that created "Navy Seal" teams of designers, data scientists, developers, and e-commerce experts to execute digital product launches and structure teams for high growth. We specialized in optimizing organic growth through A/B testing and social media, and designing customer experiences that are compelling and delightful. Clients include PayPal, Neiman Marcus, eBay, American Eagle Outfitters, Hearst Media, Branding Brand, Goldieblox, Rosetta Stone, Vertex Ventures, and more. My role at 10D Labs is as a Managing Partner, where I lead projects and take on interim executive roles. Sample projects include: - as Chief Product Officer at Branding Brand (runs mobile commerce for 240+ of the largest online retailers), built a product team to launch the "B2E Platform", helping the company become the #1 technology platform for mobile retail/commerce, and the top integrator of PayPal, Pinterest, and more - as Chief Marketing Officer at Eaze, managed marketing, PR, field teams, VIP programs, brand development, events, and government relations to help the company grow 10x, raise a $13m Series B, and become #1 in the market - developed an omnichannel retail technology strategy for Neiman Marcus (mobile, tablet, catalog, store), including an innovative custom-fitting experience with 85% gross margins - implemented growth hacking/engagement marketing for 14 e-commerce apps, resulting in avg 474%+ in customer engagement and 121% increase in revenue - created a distributed digital commerce strategy for a 100-year-old household consumer media brand to increase online presence by 433% and gross margins by 88% - advised Rosetta Stone on setting up three innovation labs, repositioning products for tablets, and shifting to online marketing methods
2013 - 2014
Chief Product Officer
2013 - 2014
Managed a new team of product managers and technical architects at a 300+ employee digital agency that runs mobile commerce and omnichannel for 200+ retail brands for 250 million+ monthly shoppers. Architected and launched the B2E Platform, which expanding the product line into digital marketing and social commerce, and ran business development efforts to make Branding Brand the #1 integrator of Pinterest, PayPal, and Twitter via open API’s. Named the #1 mobile commerce technology by Forrester Research.
2011 - 2012
VP, Innovation/Emerging Opportunities
2011 - 2012
I managed PayPal's innovation efforts with a great team of product managers, technical architects, and business development experts at this $6 billion/year revenue payments company, which drives 18% of all e-commerce transactions and 33% of m-commerce across the globe. Our team analyzed best practices in e-commerce and mobile conversion in 20+ verticals (including most of the Internet Top 100 retailers), identified disruptive innovation opportunities in 40+ global markets, and then developed/designed/launched/partnered/funded high impact projects that could yield immediate results and ensure PayPal has lots of headroom to continue it's 25%+ annual growth in 190+ countries. We had full P&L responsibilities for all projects. Innovations focused on payment, mobile/tablet commerce, omnichannel shopping, digital gift cards, media micropayments, social marketing, multi-variant testing and optimization systems, point of sale integration, mobile couponing, demand generation, new devices (Xbox, TV, gas station pumps, kiosks, etc.), social commerce, cause marketing, and digital goods/virtual currencies. Results included identifying 12+ key acquisition targets for global growth, becoming the #1 payment source for digital goods in 2011 ($4.7 billion), PayPal on the Xbox for 60 million+ users (Dec '11), launching the first live point of sale solution for PayPal at Home Depot (Jan '12), launching mobile point of sale solutions (Feb '12), creating a virtual ATM network on CoinStar/RedBox (March '12), partnering with Comcast/Time Warner/TiVo to develop one-click TV-commerce (June '12), GE Wattstation electric car charge station integration (July '12), a "buy with group" solution for group buying and gifting (Aug '12), demand generation and electronic gift card solutions to boost return usage by 400%+ (Sept '12), new uses of cause marketing to increase conversion (Sept '12), putting PayPal on Smart TV's (March, '13), and more.
2011 - 2011
CEO & Founder
2011 - 2011
CEO and founder for a start-up that built connected and location-aware technology products and services. bkin mobile was acquired by PayPal in Sept, 2011.
2006 - 2011
CEO & Founder
2006 - 2011
NearbyNow was a pioneer in mobile location-based search in the early iPhone era. We built the leading mobile shopping platform that helped consumers find nearby products, and put them on hold to pick up. Our clients used our patent-pending technology platform to build #1 lifestyle and shopping Apps that reached 5 milllion+ users, and included some of the first iOS Apps for companies such as Nike, Levi's, Estee Lauder, GQ, Cosmopolitan, Redbook, Seventeen, and more. NearbyNow was funded by Draper, Fischer, Jurvetson and Norwest Ventures, and was acquired by JiWire, Inc. (now InMarket) in November, 2010.