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Bachelor of Arts (B.A.)
2019
- Leads a team of project managers and over 200 local market researchers - Manages the delivery of high-quality global business consulting services across various industries and markets to clients’ satisfaction - Drives business growth through strategic client engagement and relationship management - Works with diverse client pool which includes governmental organisation, start-ups/SMEs, and MNCs - Plans and strategizes clients’ new business growth including (but not limited to): target country / market selection, go-to market strategies, overseas business expansion - 2023 GLOBAL ANGLE Summary: - 35 countries market research was conducted on - 27 Industries covered - 132 Local Researchers partnered with
2015
- Supporting Asian companies to embark their business on out of their home country in Asia and Africa region. - Offering one-stop consultancy from market research, strategy building, business set-up to business operation support. [B2B cases] - Strategy building for factory set-up of apparel goods manufacturer by estimating apparel production in ASEAN region. - Built competitive strategy for an electrical material maker based on market value chain research in USA/Australia,NZ/ASEAN6 countries. - Support an IFM firm to expand its business in Vietnam by capital partnership with local company. and etc. [B2C cases] - Support a leading eye-ware brand to set up its business in ASEAN region; built competitive strategy based on market research, negotiate rent space with developers, recruited employees, initiate marketing strategy with marketing partner. - Built channel expansion strategy of a leading Japanese cosmetics brand in China market. - Support a leading Japanese F&B chain to localize and set up its business in India; built localization plan based on market research, hired local managers, developed the initial relationship with food supplier, acquire necessary licenses and approvals.
2013 - 2015
2013 - 2015
- Managed Beauty business of Amazon Japan. - Led Cross boarder Ecommerce project
2012 - 2013
2012 - 2013
Contributed the series column "MNC's Competitive Differentiation Strategy in China" for a Japanese business magazine.
2011 - 2013
2011 - 2013
MBA in Global Marketing; Specializing in Marketing and China market. Participated the Module Abroad Program in Beijing University, in China, for six weeks. Participated the Exchange Program in International MBA program in Fudan University, in China, for four months.
2007 - 2013
2007 - 2013
Account Executive, Domestic Market Oct 2009 – Aug 2010 • Expanded market share of pharmaceutical leader by identifying and directing strategic opportunity to extend brand to younger target at major marathon; boosted sales 25% and campaign extended to 25 markets increasing account revenue 250% to $1.5MM • Developed new product strategy utilizing integrated social media campaign to target early adopters resulting in sale of over 10,000 units in 3 months for leading toy manufacturer • Proposed new revenue-sharing business model to executive leadership to build partnership with new toy manufacturer client and received Daiko Innovation Award • Led account operations for a leading American pharmaceutical firm including management of project costs, schedules and quality of internal events strengthening client relationship Account Executive, International Market (Asia Pacific) Sept 2007 – Oct 2009 • Directed multinational-team in planning and executing promotional strategy for a Japanese leading semiconductor manufacturer at international exhibition in China integrating teams around common goal which contributed 20% annual sales increase in China for Renesas • Implemented new digital advertising solution for the semiconductor manufacturer to increase awareness and to track results which grew Daiko’s revenue by $1.5 MM • Managed team to create editorial and advertising campaign for magazines in Asia-Pacific to differentiate a leading Japanese multi-functional printer brand • Developed new sales strategy by providing free seminars for potential clients on value of digital advertising; acquired two new clients and received New Face Award in recognition of client-acquisition techniques
2012 - 2012
2012 - 2012
Proposed the cost improvement by re-examining the whole business scheme from production in Italy to sales in Japan and marketing strategy for a specific product.