Somrat Niyogi

Partner

2023

We invest in B2B-focused companies at the earliest stage of their company journey.

GTM Advisor

2019

Working with Seed to Series A/B startups helping them with their GTM motion - pitch, positioning, demand strategy, and driving results. Goal is to be one of the most important people CEOs attribute in helping their company grow to achieve their next milestone.

General Manager & Head Of Business Development

2019 - 2023

I was Head of Business and co-GM of our embedded services business unit. Helped get the embedded payroll business going. We helped partners serve small businesses better by helping them build world-class payroll, benefits & HR products. Previously, I led, grew, and mentored a global team of experienced business development &we product partnership professionals. We identified new partners, and negotiated first-of-their kind partnerships across a variety of initiatives but not limited to business API, payments, product integrations, product partnerships, and app distribution. At Gusto, our mission is to create a world where work empowers a better life. We’re making the most complicated, impersonal business tasks simple and personal. Imagine payroll that brings everyone peace of mind, HR that transforms work into a community, and benefits that help people plan for a better future. That’s what we’re building at Gusto. We were recently voted the #1 place to work in San Francisco. To learn more about life at Gusto, visit gusto.com/careers. We’re hiring in San Francisco and Denver!

VP Business Development

2015 - 2019

Managed our partner and channel efforts for our revenue operations platform. Over the years, was utility player and ran various functions including marketing, SDR, SEs, sales ops, sales enablement, and much more.

Advisor

2015 - 2019

CEO & Co-founder

2013 - 2015

Co-founded, hired team and led aspects of product, sales, engineering, design where we built a smart sales assistant that analyzed email, calendar, and CRM data to provide the next best action to sales reps and managers. We brought the organization's collective knowledge and sales methodology to bear when suggesting high-value tasks like re-engaging with at-risk prospects, answering key questions within the CRM, and much more, through use of data science and prescriptive algorithms. Exited company to SugarCRM. http://stitchapp.com

CEO & Co-founder

2009 - 2013

Early pioneer in Social TV and second screen market. I was responsible for everything non-technical (product, strategy, execution, hiring, fundraising, business development, sales, legal, etc). Built products including Miso iOS/Android apps, SideShows(our second screen content platform), and Quips, a fun and easy way to talk about moments of TV. Thought-leader in social TV space, interviewed by Forbes, AdAge, CNN, Techcrunch, Mashable and a bunch of other places. Raised $6M from Khosla Ventures, Google Ventures, Hearst Interactive Media, and prominent angels like Keith Rabois, Jawed Karim, Georges Harik, Naval Ravikant, and others through multiple rounds of financing.

Director, Business Development

2007 - 2009

Spent 2 years selling social media ads to brands/agencies. Sold to Entertainment, CPG, Auto both direct & through agencies. Advised advertisers/agencies how to market themselves on Facebook/MySpace and other social networks. It was the wild wild west of social advertising and we were early pioneers.

Account Executive/Channel Sales Manager

2006 - 2007

- First Corporate Sales Account Executive (<1,000 employees) and closed 10 of the first 16 customers of Right90 - Key contributor in establishing Right90 presence in the Salesforce.com channel across all major business units including over 200+ personnel in Field Sales, Sales Engineering, Customer Success Management, and Professional Services - Initially joined as Solution Architect to lead, manage and deploy the largest Right90 on-demand sales forecasting project at Sharp Microelectronics (200+ users worldwide). This required collaborating with product management and engineering to design the first integrated product with Salesforce.com

Global Program Manager, Data Services

2003 - 2006

- Established and developed Salesforce.com global Data Services organization. Was one of the key leads for large scale complex data migration implementations - Managed a globally distributed team across three continents of 8 data architects to ensure consistency of methodology, sales messaging, and services positioning - Proactively managed data services opportunities in the pipeline amounting to $1+ million in Services bookings - Promoted 3x from Consultant to Senior Consultant to Global Program Manager over 3-years. Initially joined Corporate Sales team as a data consultant. Have done over 120+ CRM implementations.