Stephanie Marshall

Managing Director/Founder

2015

Advisor/investor for early and mid-stage startups, Fortune 50 companies and association clients, to help develop business growth strategies, and define, position, market and evangelize new products and services, develop and execute innovation and partner programs. Clients include NAB, Ford, Oracle, Quesnay and others. Board Member/Advisor to Safire Technology, Netcast, Evenda, Anova Intelligence, Play2Pay and others. Co-Founder/Operating Board President, Citrine Angels (see volunteer section for more on Citrine).

Head of Services Product Marketing Strategy

2022 - 2023

After 10 months consulting with Ford Motor Company on strategic opportunities, the CMO recruited me as employee #1 as we stood up a new Services Product Marketing organization within Marketing, expanding services products for the next generation of connected vehicles. Developed the team, business strategy, and go-to-market for what is now part of Ford Integrated Services. Built foundation for growth and doubled YoY revenue.

Advisor

2017 - 2019

Kenzen, a PPE company, uses sweat analysis to provide continuous measurement of key vital signs and biometrics such as temperature and hydration to increase worker productivity and decrease injuries.

Chief Commercial Officer

2015 - 2017

Responsible for commercialization of Wireless Registry assets, now Signal Frame, leading to successful seed series and Series A. Acquired by PWC. www.signalframe.com

Advisor

2015 - 2015

Director, New Market Development/GM, Precision Market Insights

2011 - 2015

Promoted to a newly formed innovation unit to size potential $1B+ markets for data monetization, I served as Director and GM of the Precision Markets Insights unit, led end-to-end business strategy and managed a $100M+ P&L. We launched the product with 15 deals and grew the team to around 35 staff and 100 cross-functional contributors. Later became Verizon Location Services. To support the rapid pace of innovation, I transformed the culture with simpler processes, shorter contracts, and by creating a shared awareness of the “why” of what we were doing. I established a monthly all-hands meetings for training, brainstorming and workshops and created a diverse team with mutual trust and drive. I led groundbreaking privacy strategy research about customer expectations for data collection and sharing, working with privacy, policy and general counsel. What we learned allowed us to exceed opt-in forecasts by 10%. Expanding my outside network, I joined the Mobile Marketing Association and Internet Advertising Bureau Boards and became a regular speaker at various industry events on panels and keynotes including IAB, MMA, CTIA and iMedia. I’m proud to have been one of 27 executives selected for Verizon’s “Building Executive Talent for Women” inaugural executive development program.

Head of Mobile Marketing & Advertising

2005 - 2011

Developed overall strategy, executed launch, responsible for P&L - grew revenue, more than doubled revenue year over year. Negotiated deals with ESPN, Disney, ABC, Microsoft, Google, Amazon, Weather Channel, and other large media and entertainment companies. Led mobile marketing, advertising and analytics team. Named as 2010 Mobile Marketing Woman to Watch.

Product Manager

2004 - 2005

Product development, marketing and management for company's network and support products and services for electronic transaction processing. Awarded patent for work on secure transaction system.

Product Manager

2000 - 2004

Managed online operations and publications for leading wireless industry association. Launched several new products and revenue-generating initiatives to help organization communicate with and educate members and the general public about wireless industry issues.

Marketing Communications

1997 - 1999