Steve McAveeney

Growth Marketing Consultant

2016

Independent marketing consultant helping companies grow through customer acquisition, analytics, and retention.

Co-Founder

2018 - 2020

VP, Digital Marketing

2013 - 2015

• Private equity rollup of three SaaS businesses serving IT professionals. Backed by Insight Venture Partners. Teamviewer and GFI Software business units successfully sold to private equity. LogicNow sold to SolarWinds. • Managed international team of marketers, product managers and engineers based in Malta, Scotland, London, and Cambridge, MA. Sourced and hired 12 team members, including growth marketers, front end web developers, and back end software developers. • Responsible for lead generation and customer loyalty/retention through SEO, PPC, social advertising, website management, email marketing, and analytics.

Director of Advertising & Social Media

2012 - 2013

Autotegrity was acquired by ADP. • Led teams responsible for traffic acquisition, product management, and growth of Autotegrity’s consumer facing websites.

Chief Marketing Officer

2009 - 2012

• Drove 67% CAGR in revenue and profit over four years, leading to successful sale of company. • Led teams responsible for traffic acquisition, product management, and web development. Drove product roadmap. • Defined the traffic acquisition and growth priorities, with a heavy emphasis on rapid testing and analytics. • Sourced, recruited, and hired marketing team.

Customer Acquisition, Paid Media

2007 - 2009

• Led team that managed TripAdvisor's paid search/SEM efforts. Responsible for product roadmap and eight-figure annual profit targets. • Managed partner marketing and business development efforts to build site traffic and revenue.

Group Product Manager, Lycos Search

2004 - 2007

• Responsible for the vision, product roadmap, and P&L for all Lycos Search products, representing >45% of the company's revenue and profit. • Product management, business development, and team leadership for Lycos Search products and Lycos' commercial pay-per-click advertising product.

Product Marketing MBA Intern, Open Software

2003 - 2003

• Conducted competitive analysis resulting in comprehensive benchmarking of EMC’s outbound marketing strategies. • Developed B2B customer survey/analysis tool to identify and quantify key product improvement areas.

Account Executive

2001 - 2002

Digital Impact was a publicly traded email marketing company, acquired by Acxiom. • Drove email/CRM strategy and managed personalized database marketing campaigns. • Oversaw day-to-day relationships with Hewlett Packard, Gap Inc., and other technology and retail clients.

Product Marketing Manager

2000 - 2001

Internet postage company that went public on the NASDAQ and raised ~$100MM.