Stages:
Locations:
Min Investment:
Max Investment:
Target Investment:
2024
2024
2021
2021
MATR Ventures invests in undervalued deep tech companies, with special attention to connecting multicultural and women founders with investors looking for alpha and impact in untapped markets. As a part of the PowerUp Network, I advise portfolio companies within the fund across a variety of Tech industries (including, but not limited to, Digital, E-commerce, FinTech, and AI)
2021
2021
2021 - 2023
2021 - 2023
Led Fandom's Global Strategy & Operations team covering Revenue Analytics, Systems & Tooling, and Revenue Operations. Owned the creation and roll out of processes that enhance Fandom's relationship with clients while executing initiatives that increase Fandom's overall position in the marketplace. • Reported to the CEO and CRO while working with the broader C-suite to drive cross-functional strategic initiatives that accelerate revenue growth for the ads business • Advised Fandom's product roadmap including build, buy, ally analyses to support investment theses and forecasted growth goals to further our Board narrative • Built Fandom's Global Revenue Strategy & Operations function and 3-year plan towards revenue efficiency, sustained growth durability, and forward-looking revenue acceleration • Informed M&A pipeline and due diligence goals to meet the Board’s financial and strategic objectives • Invested in company's CRM and third-party vendor ecosystem while articulating a roadmap for enhanced dimensional analysis, reduced data latency, increased automation and seamless KPI tracking • Streamlined service level guarantees for pre and post sales process for direct partners while working across Marketing, Finance, Sales and Product to ensure seamless campaign execution, full delivery and adherence to client KPIs
2016 - 2021
2020 - 2021
Led the business across multiple verticals in the US, which amounts to over half of the region's revenue. My team's scope includes working cross-functionally across Twitter's consumer, business, legal and product teams to accelerate sales growth, revamp organizational structures to enhance operational efficiency, and drive multi-year projects focused on implementation, scaling, and training of new tools and processes.
2018 - 2020
Led business critical strategic projects including those focused on revenue and sales growth, revamping organizational structure to improve productivity and operational efficiency, and projects focused on implementation, scaling, and training of new tools and processes. • Led operational teams supporting CPG, Alcohol/Dining, QSR, Healthcare and Pharma verticals • Managed a team and new team member training • Owned weekly reporting and forecast data including analysis of sales pipeline, lead time, win rates, churn, etc. • Drove the development of product strategy and vision supported by internal and external analysis for internal sales tools while managing trade-offs among user experience and performance • Developed detailed, crisp business requirements , user stories, and product specifications • Resolved strategic issues to meet team’s financial, and technical goals • Consulted on product design reviews and infrastructure enhancements for our primary CRM platforms like Salesforce and third party data vendors • Utilized Salesforce, Tableau, SQL, Excel and other data tooling to build business models, analytical frameworks, and sales tools to solve business challenges • Worked cross-functionally with over 9 departments to provide insights that drives sales productivity while leading any change management roll outs for new tools and process changes related to system implementations • Partnered closely with Finance to set quota assignments, goals and growth forecasts for quarterly and annual planning • Led improvements and innovative new business strategies to increase the number of closed deals and client meetings with Sellers, Managing Directors, Regional VPs, and HR • Executed deep-dive root cause analyses for Quarterly and Annual Business Reviews • Owned the on-boarding of new sales directors
2016 - 2018
Worked directly with the CMO, VP of Operations, Chief HR Officer, and VP of Research to lead execution of quarterly planning cycles, tools and reporting metrics in conjunction with cross-functional partners (including, but not limited to, FP&A, Legal, Sourcing, Global Sales, Product, Brand & Creative Studio, and Research). • Exec-Staff Partnership: Managed task forces across key stakeholders in Sales, Marketing, Operations, and Product on major B2B/B2C global priorities, while leading standardization and accountability of yearly planning and goal-planning • Leadership & Management: Built Twitter's Marketing & Comms Strategy & Ops team while mentoring and leading on-boarding of new talent • Analysis: Drove strategic investment initiatives (via headcount and budget) across Twitter's global B2B marketing and research teams • Automation & Efficiency: Led improvements in Twitter-wide system platforms, processes, and metrics for enhanced cross-system integration of data for improved multi-touch revenue attribution and ROI • Strategy: Owned the global B2B2C planning processes for geographic prioritization and investments to enable growth, which includes resourcing, budgeting, support models, and org design
2016 - 2016
• Built an interactive virtual library of talking and client proof points for a 500+ global sales org to address top client objections • Developed analytical frameworks and dashboards to uncover insights for strategic investment recommendations to senior leadership • Mapped operational processes to improve efficiencies and scale globally involving procurement, budgeting, and resourcing for quarterly goals
2014 - 2016
2014 - 2016
Built a news and information hub with future applications towards angel investing via trade shows. Acquired 10,000 tumblr followers, a 600% growth across 2014-2017 with daily viewer acquisition on Twitter and Facebook. http://baked-design.tumblr.com
2011 - 2016
2013 - 2016
Executing acquisition strategies, due diligence efforts, and pre-close implementation requirements in alignment towards KPMG's key priority inorganic and organic growth objectives.
2011 - 2013
Built and presented acquisition business cases in coordination with market landscape efforts to identify and prioritize potential targets. Continued to assist the Innovation team's business stakeholders in vetting new growth objectives, while highlighting the investment activities of major competitors.
2009 - 2011
2009 - 2011
Spearheaded the redesign of several structured reporting tools and performance management processes for the branch's 200+ associates across two departments. Supervised 20 associates on a workflow efficiency project to assess resource planning requirements, saving over $40k+ annually.
2009 - 2009
Ensuring adherence to SLAs ~120 customer service phone calls per day executing trades, resolving transactions, and addressing client Q&As.
2008 - 2008
2008 - 2008
Evaluated potential hybrid benchmarks to be used in evaluating specific trade strategies. Researched the volatility-related risk for multiple portfolios. Built a custom trade summary report outlining spreads and volatilities of major CUSIPS.
2007 - 2007
2007 - 2007
Developed the playbook for evaluating RFP responses based on business requirements to select a preferred supplier for $21+M software and infrastructure development contracts.