TR

Tomas Roggio

General Partner, LATITUD

Uruguay

Skills

Business Development
Marketing
Creative Strategy
Brand Development
Market Research
Strategic Communications
Brand Management
Digital Marketing
Digital Strategy
Business Strategy
Strategic Consulting
Project Management
Marketing Strategy
Fast-Moving Consumer Goods (FMCG)
Analytical Skills
B2B Sales
Data Analysis
Sales Management
Sales Strategy
Go-to-market Strategy

Education

Work Experience

2020

  • General Partner, Latitud Ventures

    2021

  • Founding Partner, Latitud Ventures

    2021

  • Founding Team, Head Of Business Development

    2020 - 2021

  • Investor

    2021

2021

  • Investor

    2021

2021

  • Investor

    2021

  • Investor / Advisor

    2019

    • Angel investor / advisor at early stage startups in UK/EU and LatAm • Advisor at a UK-based, early stage VC fund (Nov 2019 - March 2020)

2019

  • Investor

    2019

  • Full-Time MBA Candidate

    2017 - 2019

  • MBA Summer Intern

    2018 - 2018

    • Supported AB InBev's BU North (UK & Ireland) Marketing leadership on the UK launch of a global beer brand; developed the on-trade pricing & positioning strategy and built the sell-in presentation for retail clients • Collaborated on the marketing campaign, media plan & agency coordination for the launch • Led parallel innovation project; developing category rationale & sell-in

2014 - 2017

  • Director, Business Development

    2015 - 2017

    • Directed business development, partnerships and marketing strategies for 9 live entertainment projects/tours across 15 countries of Europe and Latin America; in joint ventures with top global firms The World Disney Company, Live Nation, AEG Live - achieving the following results: • Generated a net partnership revenue of over seven figures USD for music festival “BUE” in Argentina, originating sponsorship deals with new clients Heineken, Buenos Aires City • Collaborated in signing deals with Motorola, Ford, and Banco Patagonia for 2017-2018 large stadium events (U2, Bruno Mars, Depeche Mode, BUE Festival).

  • Senior Business Development Manager - Secondment at The World Disney Company EMEA (London)

    2014 - 2015

    • Led partnerships management for “Violetta Live” Europe Tours, coordinating our JV partner The World Disney Company’s commercial teams (DisneyMedia+) across 10 European markets; resulting in net sponsorship revenue of high six-figures (€) vs previous tour. • Negotiated & managed multi-market deals for the VL Europe Tours, liaising with TWDC EMEA; amongst them a pre-sale deal with American Express for main markets (FR, ITA, SP) • Generated sponsorship strategies for Rolling Stones 2016 Latam Tour; led pitching to over 30 prospect clients, closing six-figure (USD) deal with top reginal retail firm. • Oversaw seven-figures (USD) sponsor deals in Uruguay & Peru liaising with AEG Live’s SVP Marketing.

  • Freelance Strategy Consultant

    2013 - 2017